Results For "Impact"
237 News Found
Global OOH trends have a bearing on Indian OOH business: Chris O'Donnell
In OOH News By VJ Media Bureau - July 09, 2014
6 global OOH trends impacting India are: (i) Rise of the Destination, (ii) Rise of Experiential; (iii) Planning Convergence; (iv) Technology in Buying (including Automation); and (vi) Technology in Planning (including new ways of measurement)
OOH in Bihar & Jharkhand is economical & impactful: Uninor
In OOH News By Bhawana Anand - June 09, 2014
Leading telecom brand Uninor finds the OOH medium an appropriate channel to communicate with their audience. The medium is economical and provides a local connect. Abdul Ejaz Azhar Jameel, Circle Business Head, Bihar & Jharkhand, Uninor, explains how this medium meets the brand's requirements. Here are the insights:
TOI drives home farmer suicide issue
In OOH News By Nabamita Chatterjee - April 26, 2014
Recent studies have shown that every half an hour, one Indian farmer commits suicide. The campaign on Mumbai's key hoardings by The Times of India was meant to drive this fact in an impactful manner and urged people to visit the website savethefarmersfamily.com to make donations that would help stop more untimely deaths.
Vodafone's 121 magic in Bhubaneswar
In OOH News By Nabamita Chatterjee - February 13, 2014
Executed by Bates Chi & Partners the innovation has been carried in a Divider Unipole to double its impact
'OOH impacts perception'
In Viewpoints By M4G Bureau - January 15, 2014
Parag Desai, Executive Director- Wagh Bakri Tea Group, tells Outdoor Asia how an effective OOH campaign helps enhance the brand value in the minds of the consumers.
Tata Docomo hits a new note with"Open Upâ€
In OOH News By Nabamita Chatterjee - December 27, 2013
Human participation at outdoor has helped the brand in creating a much higher recall and building greater impact
Activation versus OOH: Engagement is the winner
In Viewpoints By M4G Bureau - December 12, 2013
Mandeep Malhotra, President, DDB MudraMax - Outdoor, Retail and Experiential -- on why OOH will lose out to Activation, unless it gears up as an industry to deliver an experiential impact.
'Judicious mix of formats leads to better output'
In Viewpoints By M4G Bureau - December 05, 2013
Taking a mix of small formats for frequency and large sites for impact and having a judicious mix leads to better output, rather than just sticking to a particular format, says Ritesh Ghosal, Head- Brand Marketing -Tata Teleservices Limited in a chat with Outdoor Asia on how the brand approaches OOH in the state of West Bengal.
Reliance's new 3G drive @ high impact sites
In Campaigns By MunmunSaha - August 29, 2013
RelianceTelecom is back in action in the OOH space to promote its new 3G proposition among its TG across different markets.
Cheil crafts high-voltage buzz for Samsung Galaxy S4
In OOH News By VJ Media Bureau - June 10, 2013
Cheil Worldwide SW Asia creates a vibrant and fresh outdoor campaign for Samsung Galaxy S4, reaching the target audience across the country through large and high impact media formats .