Results For "Impact"
237 News Found
‘OOH growth expectations leaning towards double-digit’
In OOH News By Rajiv Raghunath - December 26, 2023
Vinkoo Chakraborty, President, Rapport Chrome (an OOH arm of IPG Mediabrands India) says that OOH has sustained its position as a pivotal medium for creating impact across various categories
UK’s Wildstone acquires M5 Tower West Midlands in Birmingham
In OOH News By M4G Bureau - December 20, 2023
The M5 Tower West Midlands is a high-impact, double-sided DM6 structure strategically positioned on the M5 in Birmingham, between Junctions 1 and 2
Moving Walls Group CEO Srikanth Ramachandran conducts two high impact workshops at DDX Asia
In OOH News By M4G Bureau - December 13, 2023
Srikanth made presentations and addressed queries on ‘How to Monetise DOOH Media’ and ‘How to adopt and follow best DOOH buying practices’.
Elevite Media collaborates with JK Tyre for co-branding with Bollywood mega blockbuster Tiger 3
In Campaigns By M4G Bureau - November 30, 2023
Elevite Media, known for its innovative and impactful marketing strategies, weaved the magic of cinema with the reliability and quality associated with JK Tyre
OOH sales teams need to get up to speed with rapidly evolving tech: Melanie Lindquist & Veronica Ong
In OOH News By Rajiv Raghunath - November 06, 2023
Veronica Ong, Southeast Asia Sales Director at Broadsign and Melanie Lindquist, Managing Director, Talon Asia Pacific, discuss the challenges and opportunities media owners face in an ever-evolving landscape, with a specific focus on the impact of technology on sales teams.
‘Messaging is important to grab attention’
In OOH News By M4G Bureau - August 07, 2023
During her talk at the Outdoor Advertising Convention 2023 in Delhi, Anita Nayyar, COO – Media & Communication, Patanjali Ayurved reemphasized the need to use OOH for impactful communication
Anita Nayyar, COO - Media & Communication, Patanjali Ayurved to address OAC 2023 in Delhi
In OOH News By M4G Bureau - July 06, 2023
Anita Nayyar will be sharing her perspectives on OOH and impact advertising
‘Multiple brands leverage roadside DOOH in innovative ways’
In Digital OOH By M4G Bureau - June 30, 2023
Vinkoo Chakraborty, President, Rapport Chrome (an OOH arm of IPG Mediabrands India) says that conventional large formats provide impact, scale, and ubiquity, while traffic-facing DOOH takes storytelling to a whole new level.
A 75Media guide on how to create an impactful OOH campaign
In Research By M4G Bureau - June 23, 2023
The beauty of out-of-home is that it’s very scalable – so it’s as suitable for global brands as it for small local businesses, says Paul Inman, MD of UKJ’s 75Media
“Investing in OOH media has allowed us to reach wider audiences and create a larger impact”
In Viewpoints By Aayush Mohanan - May 30, 2023
Dhimant Bakshi, CEO, Imagicaa World Entertainment, reflects on the company’s 10-year journey, the challenges and the way forward. Excerpts from an interview with Aayush Mohanan