Results For "Impact"
237 News Found
Fanta leaves an orange splash on Chennai Metro
In Campaigns By Satarupa Chakraborty - February 14, 2017
The brand has wrapped two Chennai Metro trains with its orange-hued creatives, making an impressionable impact on some 1 million commuters a month. JCDecaux India holds the ad rights on Chennai Metro.
Union Budget 2017-18 likely to spur consumer spends
In OOH News By VJ Media Bureau - February 02, 2017
A positive net impact on consumer spends could turn around the brand advertising spends, including OOH spends
Creative solutions will enhance OOH impact: Jitendra Chauhan
In OOH News By VJ Media Bureau - December 19, 2016
OOH advertising has played an instrumental part in the brand building of JudeBlue in Gujarat, says Jitendra Chauhan, CMD, JadeBlue Lifestyle India
Vivo travels with Chennai Metro commuters
In Campaigns By Satarupa Chakraborty - December 16, 2016
Having made its mark on the Mumbai Metro, mobile handset brand Vivo rolls out an impactful OOH campaign on Chennai Metro Rail Ltd's elevated stretch. JCDecaux has the exclusive advertising rights for the CMRL trains
"Domain expertise can make outdoor do wonders"
In Viewpoints By M4G Bureau - November 23, 2016
While the biggest of brands are still figuring out what kind of an OOH creative can stir maximum impact, security gadgets brand CP Plus has quite nailed the thing. Yogesh B Dutta, Chief Operating Officer, CP Plus speaks on the key success factors for OOH campaigns.
Will the demonetisation drive curb OOH spends?
In OOH News By VJ Media Bureau - November 21, 2016
The demonetisation drive seems to have varying impacts on different industries, many of which take the OOH route to connect with their respective target audiences and consumers
Snapdeal unboxes the festivities in a big way, unveils new logo
In Campaigns By VJ Media Bureau - October 19, 2016
The high impact Snapdeal campaigns, executed by MOMS, hit the streets of major cities like Mumbai, Chennai, Gurgaon, and Noida in a big way, apart from taking vantage positions inside airports
REDTRO 106.4 makes a retro style entry through outdoor
In Campaigns By Nabamita Chatterjee - September 08, 2016
IKON executed an impactful out-of-home campaign for the brand which includes huge size hoardings, bus shelters, local stations and malls.
Dentsu Impact wins creative mandate for Ikea India's business
In OOH News By VJ Media Bureau - August 24, 2016
Post an exhaustive process of meeting various agencies to an elaborate pitch process that included multiple agencies across India, IKEA finally have selected Dentsu Impact as their creative agency partner.
Dentsu Aegis Network announces rebranding of Dentsu Branded Agencies
In OOH News By Satarupa Chakraborty - August 11, 2016
Dentsu Aegis Network has rebranded and renamed its sub-agencies for better bridging between global and national network.