Ocean Outdoor study reveals strong brand building power of full motion DOOH

In Digital OOH By M4G Bureau - November 20, 2017

The study conducted by Australia-based Neuro-Insight for Ocean Outdoor shows that Full motion DOOH is 2.5 times more impactful than static OOH sites and online video performs better when DOOH is included in the media plan

BroadSign International powers Qatar-based ELAN Media’s DOOH network

In Digital OOH By M4G Bureau - November 11, 2017

ELAN Media, Qatar’s leading digital out-of-home media provider, is using BroadSign’s secure and reliable automated digital signage software to deliver ads and content to 240 screens located in high-impact areas, including the Mall of Qatar, Doha Festival City and Ezdan Mall

Cash-strapped Ludhiana civic body urging state govt to permit new tender float

In OOH News By Bhawana Anand - November 07, 2017

The state government’s decision to put on hold all new advertising tender floats on hold has seriously impacted the civic body’s revenue earnings. Efforts are on to get permission for a tender for 80 unipoles

Taneira weaves close-knit connect with audiences in Bengaluru

In Campaigns By Bhawana Anand - October 13, 2017

OMI planned and executed a high impact campaign for the brand

‘If planned well, OOH delivers big impact’

In Viewpoints By Bhawana Anand - October 05, 2017

Van Heusen, a high-end clothing brand, took the OOH route to make an impactful brand presence in the inner-wear segment. The brand directed a sizeable share of its ad spends on OOH in Delhi NCR market. Ashish Jajoo, VP & Brand Head – Innerwear Business, ABFRL talks about the brand’s outlook on OOH advertising, in conversation with Bhawana Anand of Outdoor Asia.

Drawing eyeballs to gripping movie series

In Gallery By M4G Bureau - September 22, 2017

Bright Outdoor Media designed and executed the campaign including impactful cluster branding at key locations.

UTV Movies dominates Mumbai outdoor with ‘Jashn Kahaaniyon Ka’

In Campaigns By M4G Bureau - September 20, 2017

Bright Outdoor Media designed and executed the campaign including impactful cluster branding at key locations.

Dentsu Impact elevates Anupama Ramaswamy as NCD

In OOH News By M4G Bureau - September 20, 2017

Post this development, the network created an integrated creative team which will deliver solutions for Maruti Suzuki brands.

Digital OOH will drive the consumption of this platform

In Gallery By - August 31, 2017

Raman Kalra, Partner, Entertainment & Media Sector, PwC India emphasized on ‘How emerging media consumption patterns impact OOH’

‘OOH is more creatively impactful, more contextually relevant’

In Viewpoints By M4G Bureau - August 28, 2017

Innovative technologies, such a geofencing, augmented reality, and dynamic content, are making OOH campaigns stronger by adding new and intriguing elements to existing campaign strategies: