Kotak’s 811 campaign arrives on OOH medium

In Campaigns By M4G Bureau - July 03, 2018

Executed by Kinetic India, the campaign is designed with short-term, high impact strategy for 10 days

‘Connecting with the connected’

In Viewpoints By Gautam Bhirani - June 20, 2018

In a world where even relationships are digitised today, it is vital to assess the impact of OOH on the digitised consumers

Adidas rewards team spirit this FIFA

In Campaigns By Bhawana Anand - June 20, 2018

Kick-starting the celebration of FIFA World Cup 2018 in an impactful way, the idea of the innovative billboard was to celebrate and reward the spirit of coming together as a team

‘OOH is an impact media’

In Viewpoints By Bhawana Anand - June 16, 2018

Shabnam Panjawani, Chief Marketing Officer, Edelweiss Group says that while the audiences for video-based and digital media are highly fragmented, the OOH media commands an assured audience

‘Lafaddu Lal’ campaign to deliver Medlife's message in a humorous way

In OOH News By M4G Bureau - June 11, 2018

The new ad campaign will be launched on the digital platform at the onset, followed by a strategic media plan for television, outdoor and print, to get the desired impact

DMRC Magenta Line to be fully operational from next week

In OOH News By M4G Bureau - May 22, 2018

The inside Metro station rights are handled by Ad Impact and train branding inside & outside rights are with eg. communications

BT Group CPO Hari Sundaresan to speak on how procurement impacts media spend at FEPE Congress

In OOH News By M4G Bureau - May 19, 2018

Globally, advertisers are trying to rein in marketing expenditure in a low interest rate, cost-conscious and return on investment environment

All-party meet in Kerala backs ban on use of PVC flex for advertising

In OOH News By M4G Bureau - May 09, 2018

K T Jaleel, Minister for Local Self-Governments, Government of Kerala, K.T. Jaleel, who presided over the meeting, reportedly said a final decision on the ban would be taken after assessing the feedback to the proposal put forth by a committee constituted to evaluate the impact of the ban

‘More the spends on OOH, better the returns’

In Research By M4G Bureau - May 09, 2018

OOH is shown to have the greatest impact on awareness, recommendation and purchase-intent metrics for brands, states a report released by OAAA

Global managers to address FEPE International Sorrento Congress

In OOH News By M4G Bureau - May 04, 2018

FEPE Congresses look at the big issues impacting the global OOH industry and also offer delegates valuable insights into the business of navigating such a rapidly-changing world, says FEPE Executive director Bob Wootton