New Ocean study unravels superior brand building power of full motion DOOH

In Research By Rajiv Raghunath - July 12, 2019

The research, conducted by Neuro-Insight for Ocean Outdoor, used brain imaging to explore the neurological impact of static and full motion DOOH displays on audiences

Kolkata OOH copes with Fani impact

In OOH News By Ria Banerjee - May 16, 2019

Though the outdoor structures in the city could withstand the high wind speed, some flexes were damaged in and around the city area

Caloi showcases bicycle as a unique mobility solution

In Gallery By - April 24, 2019

“Liters”, the ad campaign created by Tribal Worldwide’s São Paulo office chooses perfect timing to impact a potential target via OOH medium

DOOH Market expected to reach $ 8,393.30 mn by 2023

In Research By M4G Bureau - April 17, 2019

Factors that enabled impact DOOH growth include rapid digitisation, reduced cost and increasing online ad trend

Karnataka HC hearing on new bylaws on Mar 29

In OOH News By Ria Banerjee - March 26, 2019

Bengaluru OOH industry still reeling under the impact of the BBMP ban on large formats

Ocean, AGS Airports launch 40m advertising tower near Glasgow International Airport

In Digital OOH By Rajiv Raghunath - February 26, 2019

The double-sided advertising screen will deliver more than two million impacts a fortnight as motorists and their passengers travel in both directions along the M8 motorway corridor between Glasgow and Edinburgh

‘Selection Day’ bats in the outdoor

In Campaigns By M4G Bureau - January 02, 2019

Netflix once again takes the OOH route for the big impact

Kumbh Mela 2019 media rates raised

In OOH News By Bhawana Anand - December 28, 2018

The Mela authorities have hiked media rates by almost 200-300%, along with providing better branding opportunities

‘Digital formats are making OOH more effective’

In Viewpoints By Rajiv Raghunath - December 20, 2018

Nick Mawditt, Managing Partner of UK-based OOH media specialist Talon Outdoor, shares his perspectives on the impact of digital OOH on the OOH industry’s growth trajectory

Outdoor Network launches South Africa’s largest digital billboard

In Digital OOH By M4G Bureau - December 13, 2018

The 2-sided billboard is expected to deliver 3.3 million impacts every month