Impact of COVID-19 on Global Ad Spend

In Research By M4G Bureau - April 03, 2020

Pubmatic releases the decline in advertising with the constant spread of virus infection world-widely

Leafberry makes an impactful use of its media bouquet for noble cause

In Campaigns By Bhawana Anand - March 31, 2020

The sole outdoor media operator of Ludhiana brings local language on hoardings to educate masses about preventive measures

Sony BBC Earth states Climate Change Facts on OOH

In Campaigns By Pray Jani - March 12, 2020

High traffic locations were selected to compel the onlookers to realize the impact of human actions on Climate Change via eye-catchy OOH campaign

Ashiana Housing to roll out OOH campaign promoting wholesome upbringing

In Campaigns By M4G Bureau - January 29, 2020

The campaign designed by Dentsu India to be rolled out on digital, print and OOH

Will wi-fi on board Metro trains alter ad consumption patterns?

In OOH News By Bhawana Anand - January 07, 2020

Media concessionaires operating on DMRC networks have mixed views on the likely impact on ad consumption

Diamond Producers Association to showcase ‘The Diamond Journey’ on high impact OOH media

In OOH News By M4G Bureau - December 27, 2019

The new campaign from the DPA’s Real is Rare, Real is a Diamond platform tells the epic journey of a natural diamond, 3 billion years in the making

Muthoot Finance – Turbocharging OOH from Regional to National

In Viewpoints By Bhawana Anand - December 23, 2019

Abhinav Iyer, GM Marketing & Strategy, The Muthoot Group talks about the emergence of impactful iconic outdoor advertising formats along with tapping regional carnivals to have a contextual branding

Hindustan newspaper to give fresh married life perspective with OOH & Activation

In OOH News By M4G Bureau - October 18, 2019

Along with digital platforms, the campaign will spread across press, radio, outdoors and most importantly on-ground

Coca-Cola India starts ‘World Without Waste’ drive

In OOH News By M4G Bureau - September 30, 2019

The program will impact more than 15,000 people in 43 padas around SGNP and beaches in Mumbai

Dentsu Impact wins creative mandate for V-Mart Fashion

In OOH News By M4G Bureau - September 23, 2019

The account has been awarded to the agency for presenting the right combination of business and consumer understanding and competencies