'OOH is one of the most impact medium due to Covid19', says WPP’s CEO Mark Read

In OOH News By Bhawana Anand - July 09, 2020

In a ‘FICCI Frames 2020’ conference, Mark emphasis on the significance of DOOH and as an effective medium to measure the impact more carefully

How privatisation will impact railway advertising?

In OOH News By Bhawana Anand - July 09, 2020

S. Kumar, MD of Srishti Group weighs in on the new shift taking place in the Indian Railways with regards to railway advertising

How will COVID19 impact Green OOH drive?

In OOH News By Pray Jani - July 07, 2020

Green OOH to gain momentum with the likely increase in demand for eco-friendly products due to the pandemic

Kotak Mahindra Bank tests OOH waters with pilot campaign

In Campaigns By M4G Bureau - June 24, 2020

The brand strategically employs OOH media by targeting key, high-impact locations in Mumbai under phase 1 of Unlock initiative

“Serious players with patience & passion will emerge out of this situation”

In Viewpoints By Bhawana Anand - June 23, 2020

Pramod Bhandula, Executive Chairman, JCDecaux Advertising India talks about the impact of pandemic on the global OOH industry and measures to outgrow for the Indian OOH industry

Digital print for your branding: Can you maximize the impact?

In OOH News By M4G Bureau - June 12, 2020

How does a brand ensure good quality print for maximum impact? How does it find the right print solution? These are some of the questions that leading print industry player HP will be addressing at the online interactive session to be held on June 19th.

JadeBlue makes comeback on OOH with Unlock Phase 1

In OOH News By Pray Jani - June 09, 2020

The brand retains its belief that there are other cost-effective mediums but the impact made by OOH is irreplaceable

Adidas brings Manushi Chhilar as new brand ambassador

In OOH News By M4G Bureau - June 08, 2020

Former Miss World 2017 will inspire more women to embrace fitness, and create a positive social impact through the power of sport

OOH relevancy likely to grow as technologies reshape marketing

In Research By M4G Bureau - June 03, 2020

AI will have a dramatic impact on marketing as consumers will begin to outsource purchasing decisions to machines that will optimise selections based on individual goals and preferences, states a WPPiQ report

‘Absolute simplicity, absolute minimalism, absolute honesty’

In Viewpoints By Pray Jani - May 27, 2020

One or two sites here and there don’t make an impact; a threshold level of visual coverage is important, says, Abhik Sanyal, Vice President, Marketing, DSP Investment Manager