‘Robust OOH metrics key to transparency, trust, collaboration’

In OOH News By Vasant Jante - June 10, 2024

Global experts share their perspectives on the changing dynamics of OOH audience metrics at the WOO Global Congress

‘OOH has unique ability to deliver high-impact visuals’

In OOH News By Vasant Jante - June 07, 2024

Jas Cai, Media Director and Chief Expert at Huawei Consumer Business Group presented an insightful session on ‘How OOH media can enhance the consumer’s mindset’ at the WOO Global Congress in Hong Kong

‘A more liberal ad regime need of the hour for Delhi OOH’

In Viewpoints By M4G Bureau - April 22, 2024

Shailender Luthra, Executive Director, Brite Neon Signs vehemently asserts that regulatory issues have negatively impacted flow of business to the Delhi OOH market

‘Translate OOH measurability, planning, and strategy into tangible outcomes’

In Viewpoints By M4G Bureau - March 01, 2024

Amit Kapoor, Founder & MD of US Advertising highlights the pivotal role of technology in raising OOH’s accountability standards, efficiency and impact; highlights role of DDX Asia as an industry-level initiative

‘There are more than enough ideas in this creative industry’

In Viewpoints By M4G Bureau - February 21, 2024

Ramesh Bhaskaran, Chief Creative Officer, Madison OOH Media Group maintains that creativity is a complete solution, from identification of the target audience, and executing it at the right location to delivering it with an impactful message.

PPDS partners Deutsche Telekom AG in developing commercial opportunity with Philips Tableaux ePaper displays

In OOH Solutions By M4G Bureau - February 21, 2024

PPDS and Deutsche Telekom are deeply aligned in their focus on sustainability, with both companies taking a holistic view of the environmental impact of their products, services and activities, a synergy that played a key role in the partnership.

‘OOH creativity encompasses effective communication, emotional impact, visual appeal & integration with the environment’

In Viewpoints By M4G Bureau - February 12, 2024

Rupesh Salvi, Sr. Creative Director, RapportWW shares his viewpoint on the creativity quotient of OOH advertising

Hivestack by Perion partners with Eletromidia to integrate digital inventory across 46,000 screens in Brazil

In Digital OOH By M4G Bureau - February 08, 2024

Partnership makes Eletromidia’s high impact digital inventory – reaching 29 million people daily - available to advertisers via Hivestack’s SSP and ad server

‘OOH needs to major on impact as well as measurement in 2024’

In Viewpoints By M4G Bureau - January 16, 2024

WOO President Tom Goddard shares his thoughts on the key challenges to be addressed by the OOH industry in the new year, and growing importance of this medium for brand communications.

Florida-based Ballyhoo Media donates over $100,000 in billboard ad grants to 9 local small businesses

In Digital OOH By Rajiv Raghunath - January 15, 2024

“As a small business ourselves, we understand that a little support can have a lasting impact,” says Adam Shapiro, President and CEO of Ballyhoo Media