Aashirvaad Atta unveils a timeless experience with ‘Rath Yatra - Through the ages’

In Campaigns By M4G Bureau - July 12, 2024

Launches ’Ratha Yatra Eka Aithiya’ campaign to showcase the timeless tales of Rath Yatra through an immersive 3-screen technology

Unilumin launches state-of-the-art experience centre in Noida

In OOH News By Sakshi Sanghavi - July 08, 2024

The experience centre offers an immersive visual experience, showcasing the latest LED COB and MIP technologies and products.

L’Oreal’s Colorsonic adds a dash of colour to Chicago streets

In Campaigns By M4G Bureau - June 14, 2024

The immersive campaign includes a striking bus shelter innovation

Platinum OBIE Award goes to Space Invaders "World Defense" 45th Anniversary immersive AR created by Taito, Google, Unit9, and OUTFRONT XLabs

In OOH News By M4G Bureau - May 02, 2024

OBIE Hall of Fame award went to Dunkin' for their consistently exceptional creative work and continued investment in OOH over the years.

Laqshya Media Group wins exclusive ad rights for Noida International Airport

In OOH News By M4G Bureau - March 01, 2024

“With this partnership with Laqshya Media Group, we're embracing the opportunity to curate an engaging and immersive environment that captivates and engages traveller,” says Christoph Schnellmann, CEO, Noida International Airport

Platinum Love Bands making a new promise ahead of Valentine’s Day

In Campaigns By Amrit Mishra - February 08, 2024

Experience the magic of love in larger-than-life proportions as Platinum Love Bands takes centre stage with an immersive OOH campaign, making this Valentine's Day truly extraordinary.

Connect Network launches Immersive, transforming cinema planning

In OOH News By M4G Bureau - December 22, 2023

The cutting-edge tool integrates diverse data points to drive efficient and precise cinema planning

Diriyah evokes The City of Earth with The United – the first ever transatlantic OOH showcase

In Digital OOH By Rajiv Raghunath - December 01, 2023

The United was developed as a collaboration between Ocean and Branded Cities to showcase latest DOOH technologies and immersive formats like Deepscreen® and Dreamroom 3D.

How to make your outdoor campaign go viral

In Viewpoints By - August 21, 2023

Prerna Mehra, Creative Director & Head of Design, MullenLowe MENA writes that the true magic happens when creativity seamlessly merges with addressability, while harnessing the power of imaginative thinking, storytelling, shareability, and gamification

‘Done well, DOOH primes other media channels’

In Viewpoints By Rajiv Raghunath - August 11, 2023

There is an increased industry demand for unique content and immersive audience experiences, says Phil Hall, CEO – UK, Ocean Outdoor, in an interview with Rajiv Raghunath.