“The power of creative ideas to be given more importance”

In OOH News By Nabamita Chatterjee - July 29, 2017

Matthew Dearden, OOH Business Adviser & Entrepreneur, UK discusses “How DOOH can be used to create value for media owners & brands’ at OAC, 2017

Factors contributing to the ideal deployment of DOOH site

In OOH News By Nabamita Chatterjee - July 29, 2017

Mahesh (Mac) Gangam, Shenzhen Atenti Technologies, China presented “Digital billboard site development” at OAC, 2017.

Idea 4G Hotspot creates instant connect with consumers in Hyderabad

In Campaigns By Bhawana Anand - July 12, 2017

The installation was done to showcase the width and expanse of Idea 4G where multiple consumers enjoyed seamless internet experience.

Ocean Outdoor seeks bold ideas for 8th annual digital creative competition

In Digital OOH By M4G Bureau - July 06, 2017

Entrants that truly raise the bar will win a share of a £650,000 prize fund and the chance for their creative concepts to be showcased across Ocean's iconic UK DOOH locations, or via The Alliance network internationally.

Idea Cellular innovatively showcases mobile broadband offering

In Campaigns By Bhawana Anand - June 15, 2017

DDB MudraMax planned and executed the innovation and campaign.

Daikin crafts a cool place for bus commuters, wows Delhi

In Campaigns By Bhawana Anand - May 19, 2017

Laqshya Solutions ideated and executed the landmark air conditioned BQS innovation

Pan Vilas makes a striking presence in Ahmedabad

In Campaigns By Bhawana Anand - May 15, 2017

Ideated and executed by Grey Parrot agency, the brand has also been featured on an LED billboard

USPL's Imara, Wrogn, Ms Taken takes fashion to the streets

In Campaigns By Bhawana Anand - May 09, 2017

The idea behind the campaign was to reach out to the youth with a heavy skew towards the fashion-conscious and by tapping the heavy Ecommerce shopper universe.

Tiger Beer takes Air-Ink to streets of the world

In Digital OOH By M4G Bureau - March 30, 2017

Believing that the best ideas are often born on the streets and not in corporate boardrooms, Tiger is kicking off its global Air-Inkâ„¢ initiative on the streets of London before continuing on to Berlin, New York and Singapore.

Railways launches competition for new ideas to drive non-fare revenue growth

In OOH News By M4G Bureau - February 21, 2017

Indian Railways is striving to substantially increase its Non-Fare revenue by monetising its physical and digital assets such as trains (inside and outside), passengers, station platforms, buildings and residential colonies, land next to tracks and digital and physical interfaces.