Federal Bank recreates its sonic identity for this World Music Day

In OOH News By M4G Bureau - June 20, 2024

The Corporate Anthem, an adaptation of the iconic Musical Logo (MOGO), composed by BrandMusiq, resonates with the Bank’s core values and ethos.

Reliance Retail's Tira announces store launch in Mumbai with vintage Ambassador car branding executed by Wrap2Earn

In Campaigns By M4G Bureau - June 12, 2024

The creative team at Wrap2Earn transformed two iconic Ambassadors with Tira branding elements, ensuring these 'mobile billboards' captured millions of views during the 10-day campaign.

£100,000 DOOH ad space for Grand Prix winner of Ocean Outdoor’s 2024 digital creative competition

In Digital OOH By M4G Bureau - May 16, 2024

13 Gold prize winners selected from among winners of the national Digital Creative Competition will go forward to compete for the ultimate prize – the Ocean Grand Prix

Stepped-up tourism development & promotion potentially opening up new growth avenues for OOH

In OOH News By Neelambari Kakaraparthi - February 19, 2024

States are now incentivised to develop iconic tourist destinations and promote them globally

We believe in the might of DOOH: Junaid Shaikh

In Gallery By - November 29, 2023

Junaid Shaikh, Managing Director, Roshanspace speaks about the company’s newly launched iconic ProDigi TWINN on the busy BKC-Chunabhatti connector in Mumbai, in conversation with Mohit Manghnani.

Neil Diamond Musical: A Beautiful Noise to open DPAA Summit in New York on Oct 10

In OOH News By Rajiv Raghunath - September 06, 2023

Broadway has always leveraged out of home and so it is fitting that we once again have an iconic Broadway show: Barry Frey, President & CEO, DPAA

Srishti unveils state-of-the-art DOOH media at iconic Chennai Central Railway Station

In Digital OOH By M4G Bureau - August 16, 2023

The DOOH screens, currently under trial operations, will be utilised for display of Railway related information, alerts and updates in the event of any disaster management and advertising.

‘If a strategy is working well, don’t change it’

In OOH News By M4G Bureau - August 08, 2023

Amul, one of the world’s largest dairy brands and among the most iconic brands of India, has a rich history and special bond with OOH as a medium that combined with clever visuals has helped the brand solidify its position in the minds of the consumers.

Creativity is what does creativity does - magic

In OOH News By N Jayalakshmi - August 04, 2023

Drawing on iconic, awe-inspiring campaigns, Liam Rushforth, Co-Founder and CEO of UK-based Flux Outdoor, took the audience through the dynamics of creative DOOH in his talk ‘Unlocking the Creative Potential of DOOH’ at the Outdoor Advertising Convention 2023.

Sylvester daCunha, creator of the iconic ‘Amul Girl’ no more

In OOH News By M4G Bureau - June 22, 2023

The advertising veteran passed away on Tuesday in Mumbai.