Increase DOOH networks screens to 1mn: Sir Martin Sorrell

In Digital OOH By Rajiv Raghunath - October 16, 2019

The competitiveness of the medium centres on how it gets ‘faster, better, cheaper’

Solus Ad Solutions selects Edge1 Outdoor Media Management Software

In Digital OOH By M4G Bureau - September 10, 2019

Using the platform, Solus Ad Solutions will be able to integrate its OOH business processes from landlord management to sales, media planning, buying, campaign management, media monitoring, etc.

How BJP went high tech with OOH campaign this election

In OOH News By Bhawana Anand - June 03, 2019

From customizations and live remote feeds to mapping and monitoring, the BJP’s OOH campaign during this year’s Lok Sabha election saw the biggest third party monitoring plan ever done in OOH

Gideon Adey, Audience Activation Director, Kinetic UK, to address OAC 2019

In OOH News By M4G Bureau - April 25, 2019

Gideon Adey is involved in the automation of OOH transacting; the trailing of technologies and techniques from other territories and media industries to develop automated decision making in OOH buying

‘BBMP must lift the ban on hoardings’

In Viewpoints By Ria Banerjee - April 24, 2019

V.B Shivakumar, Advocate and Solicitor, VBS Law Inc, shares some insights with regard to the grounds on which the industry contests the BBMP ban

Floating billboards take OOH into new territories

In Digital OOH By Rajiv Raghunath - March 22, 2019

Miami-based Ballyhoo Media makes the most of audiences at beaches and riverfronts

Lead Ads forges ahead with sole rights at 25 rly stations in Punjab

In OOH News By Bhawana Anand - January 04, 2019

The company is now developing standardised quality media at all stations such as lit unipoles at the entry- exit points, hanging signages on platforms, etc

‘Samsung Within’ stories go big on digital OOH

In Digital OOH By M4G Bureau - December 14, 2018

Times Square visitors get a taste of the interactive digital campaign around the brand philosophy of ‘Do What You Can’t’

Super ZooZoos are back to rock at Comic Con Fest

In Campaigns By M4G Bureau - December 08, 2018

Vodafone has created a stall at the iconic festival where visitors can enjoy a lot of buzz around the Super Zoozoo’s

Lakme eyeconic kajal writ large at Chokkhu Daan ceremony in Kolkata

In Campaigns By Ria Banerjee - October 12, 2018

Executed by Karukrit Advertising, Lakme felicitated five eminent persons during the ceremony