Results For "ITO"
107 News Found
How location-based targeting drove sales for Mars’ Orbit chewing gum
In Digital OOH By M4G Bureau - September 24, 2021
Together with its agency partner Mediacom and GroupM’s Outcome Media Company Xaxis, Mars used a location-based solution which generated 30K visitors in physical store visits and 4 times spike in Orbit website visits.
MyHoardings partners with NT Technology for programmatic services
In Digital OOH By M4G Bureau - July 01, 2021
The tie-up will enable MyHoardings to help their clients in designing proposal and strategy as per their targeted needs, and provide real-time tracking and metrics to monitor and review campaign performance.
‘An OOH marketplace ensures a high level of transparency & efficiency in business’
In Viewpoints By Rajiv Raghunath - June 14, 2021
Muhammad Armaghan, Founder & CEO of Adbuq, a search engine for OOH media in Pakistan, is guided by the twin objectives of creating a marketplace for OOH media and bringing about greater transparency in OOH media prices and smooth buying process. He shares his perspectives on the business in an interview to Rajiv Raghunath, Managing Editor, Media4Growth.
When an auto ride says it loud and clear!
In OOH News By M4G Bureau - June 09, 2021
The recent social media buzz about five youngsters going on a 1700km auto ride along the Western Ghats to promote the cause of girl child education, points to the innovative and engaging ways in which the ubiquitous auto can be leveraged as an advertising media.
OAAA introduces new guidelines for OOH metrics, sets a more refined OTS as core metric for measurement
In OOH News By Rajiv Raghunath - May 19, 2021
The proposed framework addresses advertiser's growing need for increased transparency and a more dynamic measurement system for OOH campaigns.
Ocean Outdoor gearing up for strong recovery after FY20 loss
In Digital OOH By Rajiv Raghunath - May 04, 2021
“We have never stood still. We have not only protected our core businesses across all territories, but developed or won incremental assets and contracts to accelerate growth,” states Tim Bleakley, CEO, Ocean Outdoor.
I&B Ministry releases new guidelines for Outdoor Publicity
In OOH News By Bhawana Anand - March 02, 2021
The new policy has been designed to cater to the evolving nature of the OOH medium and to government organizations’ communications needs through proper guidelines regarding media planning, monitoring, rates list, etc.
Vistar Media partners with Arrivalist’s measurement capabilities for travel sector
In OOH News By M4G Bureau - January 27, 2021
Travel marketers can use Vistar’s programmatic technology to engage and stay connected with potential visitors across transit touchpoints
SKODA aims to target Tier III towns with OOH media planning
In OOH News By M4G Bureau - October 28, 2020
Tarun Jha, Head of Marketing and Product, Skoda Auto India believes including OOH strategy will drive the sales and strengthen brand name
Bharti AXA Life Insurance appoints L&K|Saatchi & Saatchi to handle integrated mandate
In OOH News By M4G Bureau - October 28, 2020
The agency would manage the creative, digital, BTL and other media offerings for both Bharti AXA Life and general insurance