Results For "ITO"
107 News Found
Honda readies for the big push
In OOH News By Sharmistha Mukherjee, Business Standard, New Delhi - February 26, 2014
The Amaze and new City have taken it to the top of the sedan market. More launches are on the anvil, which could include another small car
Drink, but don't drive
In Gallery By - December 10, 2013
In sync with the God-fearing Indian mindset, McCann Erickson a designed an activity to address drunken driving by giving a pinch of reality to the visitors of Zara bar in Chennai.
'We need an education platform to create OOH awareness'
In Viewpoints By M4G Bureau - July 31, 2013
K.B. Agarwal, Managing Director- Rupa & Company Ltd, a big OOH spender, feels there is need for a well equipped OOH education platform in order to tackle issues such as measurement and monitoring in the industry.
'Very little evaluation matrix'
In Viewpoints By M4G Bureau - July 19, 2013
Sanjay Tripathy, Executive Vice President and Head -- Marketing, Product, and Direct Channels, HDFC Life, feels there is no proper system for monitoring and measurement in OOH.
'Rate brands to solve credit issues'
In Viewpoints By M4G Bureau - July 17, 2013
Amol Dhillon - Vice President Strategy & Planning - Woodland, shares with us his thoughts on the various issues affecting the out of home advertising industry including credit issues faced by media owners, monitoring this medium , budget allotment and more. Read on...
Gauging the OOH impact
In OOH News By Bhawana Anand - April 23, 2013
Proof of Performance takes one step forward in order to resolve the issue of monitoring and measurement by providing evidence of performance to the whole OOH eco-system.
Drink but don't drive
In Campaigns By Bhawana Anand - March 05, 2013
In sync with the God-fearing Indian mindset, McCann Erickson designed an activity to address drunken driving by giving a pinch of reality to the visitors of Zara bar in Chennai.
Canon India makes its mark in airports
In OOH News By Vjmedia Work Team - February 05, 2013
The concept was to grow popularity of Neon Signs in the country that surround consumers with unique and ubiquitous visual impact.