Madison Media wins Aakash Education Services media AOR

In OOH News By M4G Bureau - September 18, 2018

The agency won the account in a multi-agency pitch and will handle the duties across media – Print, TV, Radio, Cinema and OOH

‘Vivo’s pitch brief was comprehensive & in-depth’

In OOH News By Bhawana Anand - August 27, 2018

Atul Shrivastava, Executive Director & CEO, Laqshya Solutions & Fabian Cowan, President, Posterscope India speak about the highly competitive pitch and benefits of AOR to the brand

Samsung creates digital OOH landmark in Lima, Peru

In Digital OOH By M4G Bureau - July 10, 2018

The screen features 16.0mm pixel pitch for enhanced resolution with IP65 standards that ensure the screen holds up under all types of weather conditions

Bullseye Media & Planet Outdoor partner to work together in Rajasthan

In OOH News By Bhawana Anand - July 09, 2018

In this strategic partnership, both companies will pitch clients and provide consolidated media options handled by them

Raghav Subramanian, Habeeb Nizamudin to speak on media planning & OOH at OAC 2018

In OOH News By M4G Bureau - July 02, 2018

Raghav Subramanian is COO (Partnerships), IPG Mediabrands – India; Habeeb Nizamudin is CMO, IPG Mediabrands – India

Ola appoints Starcom India to handle Indian and upcoming international markets

In OOH News By M4G Bureau - March 06, 2018

The business was won in a closely contested pitch, with various leading agencies in the fray

OOH to grow 10% in 2018: Pitch Madison Report

In Research By M4G Bureau - February 16, 2018

Retail, Consumer Services and Real Estate have been the top three consuming categories of OOH. However, Consumer Services (Hospital, Restaurant and Education) reduced spends by 8% and Real Estate spends too declined by 11%. The highest growth was recorded by the Telecom category at 29%

Kinetic, Posterscope win Maruti Suzuki OOH mandate

In OOH News By M4G Bureau - January 19, 2018

Following a heavily contested multi-agency pitch for the OOH mandate of auto major Maruti, specialist agencies Kinetic India and Posterscope have empaneled to execute the brand’s OOH duties

Citylights continuing to attract top brands

In OOH News By M4G Bureau - November 15, 2017

Brands ranging from e-commerce majors like Amazon & Flipkart to FMCG majors ITC & Cadbury to jewelry brands like PC Chandra and Senco have leveraged the network to reinforce the connect with Delhi audiences

Xposure to manage media for Ralson Tyres

In OOH News By M4G Bureau - August 11, 2017

The pitch process covered both the planning and buying aspects of the business and the mandate is effective immediately.