Ahmedabad OOH exudes vibrancy

In Campaigns By M4G Bureau - April 21, 2023

Snapshots of campaigns running on large format media

Xtreme Media installs India’s largest digital billboard

In Digital OOH By M4G Bureau - April 20, 2023

With a pixel pitch of 5.9mm, screen size of 18.3m x 12.2m and 3078 x 1944 screen resolution, the installation of this screen is set to elevate outdoor advertising in India

Hyundai Motor India to leverage ITC’s agro & rural networks for stronger brand presence

In OOH News By M4G Bureau - March 08, 2023

HMIL, by engaging farmer communities, aims to promote its products through various means such as car display, canopy, leaflet, AV display & test drive activities.

Indian OOH adex to grow by 12% to Rs 4,106cr in 2023: Pitch Madison Ad Report

In Research By M4G Bureau - February 16, 2023

DOOH continues to be the growth driver, the report states

Senco Gold & Diamonds invites pitch for media AOR agency

In OOH News By M4G Bureau - January 10, 2023

We are looking for a media planning and buying agency partner who can help us achieve our marketing goals and reach our audience effectively, says Suvankar Sen, MD & CEO, Senco Gold & Diamonds

Nilay Moonje, Creative Head, Sideways Consulting, part of OAA 2022 Jury

In OOH News By M4G Bureau - July 26, 2022

Until recently, Nilay was with Ogilvy Bangalore, before moving on to Head the Creative at Sideways Consulting in Mumbai; some of his most notable works includes campaigns for Amaron Batteries, Glycodin, Diu Tourism, Pro Kabaddi, Big Bazaar, Amazon, Birla HIL, Fortune Oils, ITC and Meesho.

Sidheshwar Sharma, GM – Brand Management at Tata Motors joins OAA 2022 jury

In OOH News By M4G Bureau - June 09, 2022

Sidheshwar Sharma, who is GM – Brand Management for CVBU at Tata Motors, comes with experience covering government sector and MNCs, steering critical work for global power brands including Visa, P&G, Unilever, GE, Mondelez, Generali and ITC.

Jaikishin Chhaproo, Head - Media & Brand PR, ITC joins OAA 2022 Jury

In OOH News By M4G Bureau - June 03, 2022

An astute marcom professional with 25+ years of experience in the FMCG, Telecom, Broadcast, and E-commerce sectors in India & Middle Eastmarkets, Jaikishin is currently with ITC Ltd as Head - Media & Brand PR.

“You can’t switch off OOH, it’s always on,” says Brand Guru Jagdeep Kapoor

In OOH News By M4G Bureau - March 14, 2022

Jagdeep Kapoor, Founder Chairman & Managing Director, Samsika Marketing Consultants, kept the audience riveted in his engaging presentation on the theme: ‘How OOH Reinforces the marketing muscle of regional & startup brands’ at the in-person ‘India Talks OOH’ Conference held in Mumbai on March 8.

“Data and measurability will bring in money for OOH”

In OOH News By M4G Bureau - March 11, 2022

Brand marketers share their perspectives on what they expect from OOH at the India Talks OOH Conference held on March 8 in Mumbai