Results For "ITC"
156 News Found
Ambuja Cements to go big on OOH in East
In OOH News By Nabamita Chatterjee - February 07, 2014
The brand invited agencies to participate in a pitch for the outdoor advertising rights for five Eastern states.
ITC's tobacco control quick fix goes big on OOH
In OOH News By Nabamita Chatterjee - December 30, 2013
The product launch campaign has explored all the major out-of-home advertising options throughout Kolkata.
Dettol's new awareness partner: Dabbawalas!
In OOH News By VJ Media Bureau - December 19, 2013
The brand ties up with Mumbai's Dabbawalas to reach out to 10,000 households with product samples planted in lunchboxes and combined it with an awareness information drive.
Sahara Q Shop creates high decibel visibility
In Campaigns By Bhawana Anand - December 02, 2013
In association with Apex Integrated Marketing agency, Sahara Q Shop executed a 3D campaign to highlight their recent venture into Consumer Durables & Kitchen Appliances. The campaign was visible in 52 cities across West, North & East. Outdoor Asia digs into the facts of the campaign.
Sahara Q Shop creates high decibel visibility
In OOH News By Bhawana Anand - November 28, 2013
Sahara Q Shop executed a 3D campaign to highlight their recent venture into Consumer Durables & Kitchen Appliances.
Cashing in on all formats
In Viewpoints By M4G Bureau - October 22, 2013
Siddharth Subramaniam, Principal Media Consultant, ITC Foods, talks about how the brand leverages OOH in the state of Tamil Nadu where hoardings are severely restricted.
ITC grabs eyeballs at Chennai's mega bus terminus
In OOH News By VJ Media Bureau - August 20, 2013
The FMCG Major has launched their out of home campaign with 41 backlit units displaying ITC's Food brands at the Koyambedu bus terminus in Chennai, one of the busiest and largest bus terminuses in Asia which has a footfall of 4 lacks.
Ooh the chemistry: ITC'Engages' with couples in new campaign
In Campaigns By VJ Media Bureau - August 14, 2013
ITC has strategically deployed a new brand proposition:'Playful Chemistry' on the OOH medium to promote its new range of Engage deos.
'Digital needs customized content'
In Viewpoints By M4G Bureau - July 19, 2013
Siddharth Subramaniam, Principal Media Consultant, ITC Foods, on why OOH works in spite of the many issues.
OAC 2013: Young Outdoorians get cracking at OAC 2013
In OOH News By VJ Media Bureau - July 09, 2013
As a new addition to the event this year, OAC 2013 conducted the 'Young Outdoorians' contest to call for fresh young ideas in the OOH creative space.