Tanishq crafts an immersive experience centre where tradition meets technology

In Campaigns By M4G Bureau - October 19, 2022

Inventech, a Laqshya Media Group Company, executes an integrated campaign including an exclusive tech-experience zone, 3D illusion social media posts, and 3D DOOH for Tanishq in Chennai

Asian Paints steals the spotlight with ultra sheen campaign spread

In Campaigns By M4G Bureau - October 19, 2022

This widespread OOH campaign by MOMS Outdoor Media Solutions for Asian Paints aims to highlight the brand’s new product Royale Glitz across different markets using multiple formats, including billboards/unipoles, DOOH, bus shelters, mall media, airport media and transit media (metro train, cabs, bus).

Volta Media unlocks complete access to programmatic impressions for easy integration into omni-channel, retail media campaigns

In Digital OOH By M4G Bureau - October 19, 2022

“Unlocking a single and open ad auction increases all advertisers’ access to Volta’s digital inventory and makes our network more available and attractive to advertisers,” says Mike Schott, EVP of Media at Volta.

Panasonic unveils next-gen, live video production platform Kairos

In OOH Solutions By M4G Bureau - October 19, 2022

Kairos – Panasonic’s unique, IT/IP video processing platform with complete input and output flexibility, aims at significantly reducing the operational costs for broadcasters and content creation industry.

‘Ad spends likely to get double digit boost as festive cheer returns’

In OOH News By Rajiv Raghunath - October 19, 2022

Transit & DOOH media expansion, DOOH innovations, and the general uptick in consumer confidence will all contribute to sustained OOH growth, states Imtiyaz Vilatra, Managing Director, Posterscope India.

PPDS unveils new 32:9 Philips S-Line digital signage ‘stretch’ series for high-impact performances

In Digital OOH By M4G Bureau - October 18, 2022

Complementing PPDS’ growing digital signage range, the new Philips S-Line digital signage ‘stretch’ displays deliver high-impact content with effortless back-end control, maximising environments where space is limited or where an attractive alternative form factor is desired.

Renault India drives in 3D anamorphic experience for Kiger

In Digital OOH By M4G Bureau - October 18, 2022

The novel outdoor activation is unveiled in 3 cities, Bengaluru – Orion Mall, Chennai- Express Avenue & Delhi NCR- Ambience Mall

Blinkit in association with Kinetic India goes all Bollywood

In Campaigns By Prantika Ghosh - October 14, 2022

The campaign was executed on 150+ OOH units across 4 major metros

Saatchi & Saatchi, TMW Unlimited, St Luke’s, Dentsu Creative bag top prizes in Ocean’s annual digital creative competition

In Digital OOH By Rajiv Raghunath - October 14, 2022

EE, Zoom By Ocado, Solgar, The Trussell Trust are among the award winners

Increase collaboration at all levels, says Tom Goddard at the WOO APAC Forum

In OOH News By M4G Bureau - October 14, 2022

The WOO President highlights the significance of automation. “ When you invest in automation you also create the ability to trade programmatically and to overlay data,” he states.