San Diego-based GDX Studios onboards Amanda Byrd as Director of Growth

In OOH News By M4G Bureau - April 24, 2023

The marketing veteran refocuses speciality to experiential marketing industry as brands continue to invest in IRL (in real life) experiences

Ahmedabad OOH exudes vibrancy

In Campaigns By M4G Bureau - April 21, 2023

Snapshots of campaigns running on large format media

It’s our endeavour to create great aesthetics around the brand journey

In Gallery By - April 21, 2023

Col. Shubhodoy Mukherjee, Chief Executive Officer at Mumbai Metro One shares his outlook on the metro rail network’s approach to grow the non-fare revenue inflows, and innovative initiatives for expanding the advertising activities in this space, in an exclusive interview with Media4Growth.

PCMC plans strong action to remove unauthorised media

In OOH News By M4G Bureau - April 20, 2023

Structural stability audits called for

Xtreme Media installs India’s largest digital billboard

In Digital OOH By M4G Bureau - April 20, 2023

With a pixel pitch of 5.9mm, screen size of 18.3m x 12.2m and 3078 x 1944 screen resolution, the installation of this screen is set to elevate outdoor advertising in India

Sunrisers Hyderabad partners with Mera Hoardings for multi city OOH campaign

In Digital OOH By M4G Bureau - April 18, 2023

The campaign sees Mera Hoardings making extensive use of their media assets across Andhra Pradesh and Telangana

Australia’s oOh! engages Hivestack, Vistar Media as SSP partners

In Digital OOH By M4G Bureau - April 17, 2023

Emma Hegg, Group Director – Platforms, oOh! says: “Hivestack and Vistar Media’s capabilities in programmatic technology will further complement how clients engage with us now and into the future.

‘Our Machine Learning & AI powered DSP delivers best RoI to brands’

In Viewpoints By Rajiv Raghunath - April 17, 2023

Ben Elliott, Director - Advanced TV & DOOH of Toronto-based StackAdapt states that the platform was built from the beginning with AI as the brains which puts the company at a distinct advantage over other programmatic platforms. Edited excerpts of the interview with Rajiv Raghunath.

Long-term capital gains: An outlook on Delhi NCR OOH market

In OOH News By Pray Jani - April 14, 2023

Pray Jani captures the key assertions of leading OOH media operators in the Delhi NCR market.

PPDS teams up with software firm Telelogos to bring advanced content and device management solutions to Philips Tableaux

In OOH Solutions By M4G Bureau - April 14, 2023

Latest collaboration between PPDS and Telelogos sees the software publisher provide the first fully approved content and device management solution for the new Philips Tableaux series of Advanced Colour ePaper displays.