JCDecaux unveils its Climate Strategy aimed at achieving Net Zero Carbon by 2050

In OOH News By M4G Bureau - June 08, 2023

This initiative reaffirms the JCDecaux Group's commitment to active participation in the fight against climate change by adopting eco-responsible practices

Broadsign launches static campaigns module on Broadsign Platform

In OOH Solutions By M4G Bureau - June 07, 2023

Broadsign Static Campaigns makes all inventory viewable to the entire team in real-time, and sales teams can input customer campaign criteria into the module and apply filters to instantly view available, relevant inventory.

Armour Digital OOH is ‘Powered By’ sponsor of Outdoor Advertising Convention 2023 to be held in Delhi on July 28-29

In OOH News By M4G Bureau - June 06, 2023

The OOH major’s brand partnership with OAC stems from a deep conviction in leveraging knowledge for business.

British athletes unite as the faces of powerful diversity & inclusion campaign

In Digital OOH By M4G Bureau - June 06, 2023

‘This is What a Level Playing Field Looks Like’ is a call for fairer representation

L&T Metro Rail (Hyderabad) Ltd invites RFP for large format digital screen advertising at 20 stations

In OOH News By M4G Bureau - June 06, 2023

The exclusive rights will be given for 5 years, and extendable by another 5 years.

GREY group India appoints Ankit Mathur as Group Creative Director

In OOH News By M4G Bureau - June 05, 2023

He will be based in Mumbai and report to Sandipan Bhattacharyya, Managing Director and Chief Creative Officer – South Asia.

Airport media – the runway all clear for gaining high altitude

In OOH News By M4G Bureau - June 05, 2023

Indian air passenger traffic volume is fast regaining pre-Covid levels and is poised to become the third-largest air passenger market by 2024. Increasing audience levels at the airports augurs well for the airport media business that is set to grow manifold in the coming years.

Amit Sinha, GM – Marketing, PNB MetLife joins OAA 2023 Jury

In OOH News By M4G Bureau - June 02, 2023

A marketing professional with over two decades of experience in sales, research, strategy, digital marketing, customer experience, product marketing & branding across multiple industries.

Flow City, Broadsign partner to broaden access to global DOOH advertising

In Digital OOH By Rajiv Raghunath - June 01, 2023

Programmatic ad tech integration unlocks new DOOH inventory, including Clear Channel, for independent agencies, small businesses, and startups; introduces growth opportunities.

COMMB President Amanda Dorenberg to deliver Keynote in person at OAC 2023 in Delhi on July 28

In OOH News By M4G Bureau - June 01, 2023

Amanda, a technology & marketing executive with a passion for disrupting traditional industries with new & emerging technologies, will be speaking on the theme of ‘Globalising OOH: For a larger share of the ad pie’.