ARAGO teams up with Broadsign for pDOOH integration

In Digital OOH By Rajiv Raghunath - June 12, 2023

“Delivering more value and new opportunities, this integration enables our clients to maximise local omnichannel campaigns through streamlined global DOOH inventory purchasing,” says Paul Cahierre, CEO, ARAGO.

The next station is… Growth

In OOH News By Aayush Mohanan - June 12, 2023

As metro ridership grows in India, so do the advertising opportunities. Media4Growth takes a deep dive into the windows of opportunities for businesses as we speak to various media owners across the country

ideacafe.agency announces key leadership hires

In OOH News By M4G Bureau - June 12, 2023

Right people in the right place can drive revolutionary change, says Nabendu Bhattacharyya, Founder of ideacafe.agency

Kaushik Outdoors celebrates World Environment Day, commits to promote conservation

In OOH News By M4G Bureau - June 12, 2023

This year’s theme “Join the Green Revolution” is aligned with the company’s values of environmental responsibility and sustainability

MOMS, Laqshya and Tribes win OOH advertising rights for Maruti Suzuki

In OOH News By M4G Bureau - June 09, 2023

The deal, worth reportedly Rs 100 crore will see the specialist agencies working with the automobile giant for their outdoor advertising campaigns.

Reckitt celebrates World Environment Day with launch Dettol Climate Resilient School in Uttarakhand

In OOH News By M4G Bureau - June 09, 2023

Leading consumer health and hygiene company Reckitt, inaugurated the first Dettol Climate Resilient School in Uttarkashi, a district in Uttarakhand on World Environment Day

Pankaj Madaan, GM – Marketing, TECNO Mobile India joins esteemed list of OAA 2023 Jury

In OOH News By M4G Bureau - June 09, 2023

With over 18 years of experience in marketing and sales, Pankaj has worked at some of the biggest organizations such as HCL, ICICI Lombard, and SBI Life Insurance.

Airport media: Wings of change

In OOH News By Aayush Mohanan - June 08, 2023

Increasing domestic and international passenger traffic, modernisation of airport infrastructure, rise of Tier 2 cities as new growth centres, and promotion of the UDAN scheme have all contributed to the creation and strengthening of an airport media ecosystem in India that is destined to deliver great dividends to all the participating stakeholders.

Sunteck beautifies Naigaon on World Environment Day

In OOH News By M4G Bureau - June 08, 2023

‘Sustainability is central to Sunteck’, maintains the organisation.

VIOOH launches new real-time platform alongside suite of premium features

In Digital OOH By M4G Bureau - June 08, 2023

VIOOH Trading Manager enables OOH media owners to trade their inventory programmatically with 40 leading DSPs in real time.