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5941 News Found
A 75Media guide on how to create an impactful OOH campaign
In Research By M4G Bureau - June 23, 2023
The beauty of out-of-home is that it’s very scalable – so it’s as suitable for global brands as it for small local businesses, says Paul Inman, MD of UKJ’s 75Media
Malabar Gold & Diamonds renews association with RRR actor NTR Jr.
In OOH News By M4G Bureau - June 21, 2023
The association will see the actor feature in Malabar’s upcoming consumer campaigns
UK’s TMW Unlimited, Trussell Trust help food banks support their local communities
In Digital OOH By M4G Bureau - June 21, 2023
Campaign was a winner in Ocean Outdoor’s annual digital creative competition
‘There’s a discernible trajectory towards a more globalised DOOH ecosystem’
In Viewpoints By Rajiv Raghunath - June 21, 2023
Amanda Dorenberg, President, Canadian Out of Home Marketing & Measurement Bureau (COMMB) shares her perspectives on DOOH, programmatic buying, and audience metrics in an interview with Rajiv Raghunath.
Cheil India appoints Tarvinderjit Singh as Senior ECD
In OOH News By M4G Bureau - June 19, 2023
Singh’s duties will involve overseeing the creative output for Samsung India
Publicis Groupe celebrates 6th anniversary of AI tool ‘Marcel’ with ironic campaign
In Campaigns By M4G Bureau - June 19, 2023
The campaign is meant to highlight the industry’s shift in perspective towards artificial intelligence.
‘Always knew that OOH will create big opportunities’
Nabendu Bhattacharyya, Founder of ideacafe.agency, talks about his 3-decade journey across the OOH landscape in an interview with Rajiv Raghunath.
Hyundai partners with Zest Outdoor to promote green initiative
In OOH News By M4G Bureau - June 17, 2023
Hyundai’s IONIQ 5 is seen advertised on Zest’s billboard on the Eastern Express Highway, which entered the Guinness Book of World Records for the most number of solar panels installed on a billboard.
Freakins jeans combines influencer marketing with OOH for latest campaign
In Campaigns By M4G Bureau - June 16, 2023
The campaign, located at Haji Ali Junction, will be live for a total of 3 months
Goldee Patnaik, VP – Marketing & Communications, itel Mobile India, joins jury for OAA 2023
In OOH News By M4G Bureau - June 16, 2023
Goldee brings with him over two decades of experience in driving brand, marketing and corporate communication functions.