Ocean Outdoor brings Wimbledon Experience to W12 and SW11 in partnership with Vodafone

In Digital OOH By M4G Bureau - July 03, 2023

Selected tennis highlights will be shown in 13 UK cities

Dr Amit Kumar Jain, Director (Ops & Services), Delhi Metro to address OAC 2023

In OOH News By M4G Bureau - July 03, 2023

Dr Jain will be speaking on the theme of ‘How a growing DMRC network is creating greater advertising opportunities’

McCann wins advertising rights for Air India

In OOH News By M4G Bureau - July 01, 2023

The advertising agency won the rights following an extensive multi-agency pitch

Mayhew takes Love for Life campaign to Westfield London

In Digital OOH By M4G Bureau - June 30, 2023

Mayhew was a winner in Ocean’s annual digital creative competition

‘Multiple brands leverage roadside DOOH in innovative ways’

In Digital OOH By M4G Bureau - June 30, 2023

Vinkoo Chakraborty, President, Rapport Chrome (an OOH arm of IPG Mediabrands India) says that conventional large formats provide impact, scale, and ubiquity, while traffic-facing DOOH takes storytelling to a whole new level.

DLF Malls introduces innovative mirrored messages

In Campaigns By M4G Bureau - June 30, 2023

The innovative mirrors combine cutting-edge technology with privacy-focused messaging to create a secure space for women to connect and support each other

Netflix promotes latest season of ‘Black Mirror’ using viewer images

In Campaigns By M4G Bureau - June 29, 2023

The streaming behemoth let users submit their own images to a website which were then used for the campaign.

Caroda, Adform, Trina Marketing launch first pDOOH open auction in South Africa

In Digital OOH By M4G Bureau - June 29, 2023

Czech company Caroda, in collaboration with the South African branch of Adform and media agency Trina Marketing, has launched the first open marketplace in the in-store Digital-Out-Of-Home (DOOH) advertising network in South Africa.

‘DOOH assets draw attention much quicker’

In Digital OOH By M4G Bureau - June 29, 2023

Atul Shrivastava, CEO, Laqshya Media Group points out that buying and planning are taking place as per the client’s wishes and they don’t have an issue with sharing the ad space with other brands as well.

ideacafe.agency crafts unique ‘Fitness Billboard’ for Bajaj Allianz Life Diabetic Term Plan

In Campaigns By M4G Bureau - June 28, 2023

The agency chose one of the busiest junctions of Mumbai – Mahim Causeway -- for the billboard activation; 100+ people volunteered to participate in the activity.