Results For "IT"
5932 News Found
Great Online Shopping Festival connects with audience through outdoor
In Campaigns By Bhawana Anand - December 31, 2014
The outdoor media strategy was to be present at major junctions across 14 cities pan India and highlight each brand partner everyday. The highlight was the regular creative changeover across 30 locations in the country.
Hike takes the OOH route to promote'freedom of expression'
In Campaigns By Nabamita Chatterjee - December 31, 2014
The brand rolled out one of the largest mass-customised outdoor campaigns in terms of geographical location and through context aware messaging. More than 20 copywriters and 500 men spent hours on the creative, to make it live around 300 sites across 30 cities of India.
Creating a sublime effect
In Campaigns By Chanda Kumar - December 31, 2014
Sublime House of Tea recently held a tea-tasting activity at the UB City, Bangalore, where the event successfully created curiosity among passers-by and enticed them to find out more about the brand and its product range.
Uninor extensively promotes its low tariff STD plan
In Campaigns By Bhawana Anand - December 31, 2014
Storyboard Brandcom executed an eye-catching innovation in Meerut showcasing Uninor's'Sabse Sasta' proposition
Govt bodies should promote advertising on public conveniences: G S Rawat
In OOH News By Rajiv Raghunath - December 29, 2014
A well-directed advertising policy that focuses upon developing media around public utilities will greatly augment a city's public infrastructure, says G S Rawat, founder of Supreme Advertising
Srishti Communications plans second LED screen at second entrance to Bangalore City railway station
In OOH News By Rajiv Raghunath - December 29, 2014
The first LED screen at the station entrance was formally inaugurated by Anil Kumar Agarwal, Divisional Railway Manager, South Western Railway, Bangalore Division on December 25
Rajarhat Central draws attention with OOH campaign
In Campaigns By Nabamita Chatterjee - December 29, 2014
Mounthill Realty launched an extensive OOH campaign for their latest retail project at Rajarhat. The major advertising planning went to outdoor for creating a buzz about the new retail destination.
By The People: What catches the eye in the outdoor
In OOH News By VJ Media Bureau - December 26, 2014
The Outdoor Asia team went out in Delhi NCR, Mumbai and Kolkata to gather people's views and perceptions about outdoor advertising and how it can influence their purchase decisions.
Kinetic Active expands into India
In OOH News By VJ Media Bureau - December 26, 2014
Kinetic Active is a full-service creative and production shop with the purpose of raising the creative bar of OOH marketing
Wildcraft appoints DDB Mudramax for all media activities
In OOH News By VJ Media Bureau - December 24, 2014
DDB Mudramax will be responsible for all media (mass media including digital) activities viz. planning, buying and implementation for Wildcraft.