One giant screen to replace London's Piccadilly Circus billboards

In Digital OOH By VJ Media Bureau - October 17, 2016

Some of the world's biggest brands are expected to be vying for the chance to advertise in the single spot to a pick of the 70 million pedestrians that pass the board, with another 30 million driving past.

Sun Sign & Technologies launches new textile product for displays

In OOH News By Satarupa Chakraborty - October 14, 2016

The collection comprises specially coated fabrics made up of synthetic or natural fibres for inkjet and transfer printing. These can be used for backlit displays, outdoor displays, signage and indoor displays, interior wall coverings, etc.

Garmin tests OOH waters to promote its activity trackers, GPS watches

In Campaigns By Satarupa Chakraborty - October 14, 2016

Times OOH builds the fitness gadget firm's OOH presence in the metro cities

Flipkart's OOH campaign set the tone for"The Big Billion Days” sale

In Campaigns By Nabamita Chatterjee - October 14, 2016

"The Big Billion Days” campaign, executed by Kinetic India, ran in three cities - Delhi, Mumbai and Bengaluru - during the period September 25-October 6, mainly targeting the SEC A & B 25-55 age groups

Indian Railways to usher in Rail Display Network (RDN)

In OOH News By Satarupa Chakraborty - October 13, 2016

Indian Railways is starting a Rail Display Network (RDN) in association with RailTel. The RDN will facilitate robust railway information communications, as well as offer compelling advertising opportunities.

Khushi Advertising appoints Archana Yadav as Head - Branding (Multiplex)

In OOH News By VJ Media Bureau - October 13, 2016

Archana brings in with her over 24 years of rich experience across a range of sectors and marquee organisations. Her last stint was as Assistant Vice President- Revenue at Times Innovative Media Ltd. (TIML), a subsidiary of Bennett Coleman & Co. Ltd

Gionee paints Kolkata orange this Durga Puja

In Campaigns By VJ Media Bureau - October 07, 2016

Ideated by Rapport, the outdoor specialist unit of media agency conglomerate IPG Mediabrands, this campaign has helped Gionee achieve 80-85% dominance in the market over other advertisers

Delhi Metro runs'Swachh Metro' campaign, amplifies cleanliness message

In Campaigns By Satarupa Chakraborty - October 07, 2016

DMRC conducted onground activities like street plays at various Metro stations to sensitise people about"Swachh Bharat Abhiyan”

Agra OOH industry body questions plan to make city's MG Road ad-free zone

In OOH News By Rajiv Raghunath - October 06, 2016

The Outdoor Advertising Association of Agra maintains that there are many inconsistencies in the municipal body's outdoor advertising guidelines

DDB MudraMax wins media duties of Bausch & Lomb India

In OOH News By VJ Media Bureau - October 05, 2016

DDB MudraMax would be partnering with Bausch & Lomb for their ATL media planning and strategy requirements