Results For "IT"
5941 News Found
Augmented reality is adding a new string to OOH bow
In Digital OOH By M4G Bureau - April 19, 2017
AR can turn the device in people's hands into an interactive platform that bridges the online and the offline worlds
Mumbai Metro One gets nod for rebranding more stations
In OOH News By M4G Bureau - April 18, 2017
The rebranding exercise that entails adding a prefix to the existing station name would fetch the company additional revenues
RAW Pressery makes a big splash with its'Only The Fruit' proposition
In Campaigns By Namisha Raj - April 18, 2017
RAW Pressery has launched a multi-city campaign to showcase its"natural and unprocessed†offerings.
Prakash Arts, Srishti Communications, Atin OOH, Coral Media firm up deep association with OAC 2017
In OOH News By M4G Bureau - April 17, 2017
OAC 2017 has generated all-round industry interest. The very fact that the Convention returns to Mumbai -- which is one of India's OOH industry hubs -- itself has generated renewed interest among the industry stakeholders to participate in the Convention in a bigger way.
US body lays down programmatic standards for digital placed advertising
In Digital OOH By M4G Bureau - April 17, 2017
Programmatic approach is seen to boost DOOH targeting ability, efficiency, speed of transaction and ROI
Pre-bid meeting for 7 Railway zonal packages on April 20
In OOH News By Rajiv Raghunath - April 13, 2017
The pre-bid meeting for seven Zonal Packages for commercial publicity rights will now take place at the RITES office in Gurgaon on April 20, at 11AM.
GSK's Sensodyne goes outdoor to drive home authenticity of product
In Campaigns By M4G Bureau - April 13, 2017
Laqshya Solutions planned and executed the multi-city campaign using over 150 key sites
IOAA initiates steps to develop OOH Qualification Packs, Occupation Standards
In OOH News By Rajiv Raghunath - April 12, 2017
IOAA, as part of the Media & Entertainment Skill Centre (MESC), has initiated the steps to develop detailed Qualification Packs and Occupation Standards for each job involved in the OOH media business.
Naren Patel, MD of UK's Primesight to address OAC 2017
In OOH News By Rajiv Raghunath - April 11, 2017
Naren Patel would be speaking on the emerging DOOH trends worldwide with particular focus on the takeaways from the UK market where OOH has also withstood competition from social media
Malaysia's Digi introduces DOOH solution Hyerlocal Media
In Digital OOH By M4G Bureau - April 11, 2017
The solution enables businesses to tailor their brand awareness in real-time through digital and mobile billboards