Clean & Clear tactically connects with young female audience across markets

In Campaigns By Bhawana Anand - May 05, 2017

GLO, the outdoor wing of Lodestar UM, has planned and executed the campaign

OOH industry must play an active part in city beautification, says art groups

In OOH News By Namisha Raj - May 03, 2017

Nakul B of New Delhi Rising and Yogesh Saini of Delhi Street Art believe that advertising is way too focused on branding and fails to make an intellectual connect with the community.

Wrangler marks a highly innovative presence on JCD bqs

In Campaigns By M4G Bureau - May 03, 2017

Wrangler has introduced the brand's fashion-cum-functionality garment collection on JCDecaux bus shelters with an attractive and engaging innovation that has a thermometer and a reading indicator showing a drop in the existing temperature depicting the property of Inficool fabric collection.

Turning Delhi Metro stations into walk-in art galleries

In OOH News By M4G Bureau - May 02, 2017

DMRC, St+art India Foundation, Asian Paints, Singapore High Commission, Singapore Tourism Board and Sanskriti Foundation set out to beautify Metro stations

Karnataka Tourism takes “Year of the Wild” campaign to IGIA’s T3

In Campaigns By Namisha Raj - May 02, 2017

TIMDAA has executed the one-year campaign at Terminal 3 that started in end-April

Dailycious Milk flows out on to the OOH streets of Kolkata

In Campaigns By Nabamita Chatterjee - April 28, 2017

The campaign, planned and executed by Kinetic India, gained a highly visible presence in the transit and market areas of the city.

Digital OOH getting bigger in Dubai

In Digital OOH By M4G Bureau - April 28, 2017

Digital billboards are seen to deliver big impact that will likely influence more advertisers to opt for this media.

OAAWB resolves to take firm steps for betterment of industry

In OOH News By Nabamita Chatterjee - April 27, 2017

At the 42nd AGM of the association, the new committee of office bearers has delineated the steps to implement the SOP for OOH business in the region, expand the association's membership, engender more transparency in the business and address the long-standing issue of mushrooming unauthorised media.

Australia's APN Outdoor\'s Transit Factor tests new limits for transit media

In Digital OOH By M4G Bureau - April 27, 2017

APN Outdoor have joined forces with research companies The Lab and Neuro-Insight to discover the formula behind the power of movement - to be known as the Transit Factor.

Smartphone brands take vantage positions at Bengaluru airport

In OOH News By M4G Bureau - April 26, 2017

Smartphones brands like Gionee, Samsung, Oppo, HTC, Motorola, One plus, Xiome, Vivo, Apple, among others, are promoting their brands in a big way at Kempegowda International Airport (KIA), Bengaluru, on JCDecaux India airport media.