Savlon hits the streets to promote Swasth India

In Campaigns By Nabamita Chatterjee - May 10, 2017

On the World Hand Hygiene Day observed on May 5, Savlon Swasth India Mission undertook a unique initiative to spread awareness on hand hygiene and the need to'Ask for Clean Hands'

USPL's Imara, Wrogn, Ms Taken takes fashion to the streets

In Campaigns By Bhawana Anand - May 09, 2017

The idea behind the campaign was to reach out to the youth with a heavy skew towards the fashion-conscious and by tapping the heavy Ecommerce shopper universe.

Rupa Frontline makes an impressional presence in Kolkata, Howrah

In Campaigns By Nabamita Chatterjee - May 09, 2017

Kinetic India has executed the campaign using a mix of media assets like traditional billboards, gantries, unipoles, and FOB

Varanasi media owners reeling under'arbitrary action' taken by Nagar Nigam

In OOH News By Bhawana Anand - May 08, 2017

Nearly 200 hoardings of 20ft x 20ft size have come under the axe although they are all legit and properly awarded by the Nigam to the media owners through tendering for a period of two years.

OPPO dials into 25 cities in Gujarat with F3 Plus

In Campaigns By Bhawana Anand - May 08, 2017

Posterscope India has planned and executed the campaign in Gujarat, using over 350 media units.

Google, Facebook control 20% of global adspend, JCDecaux 17th among Top 30

In Digital OOH By Nabamita Chatterjee - May 08, 2017

The Top Thirty Global Media Owners report is Zenith's unique ranking of the world's largest media companies, and has been published since 2007

Heathrow Airport launches premium digital ad opportunity

In Digital OOH By M4G Bureau - May 08, 2017

15 high-definition digital totems have been put up, lining the exclusive passenger route from security to the first-class lounge.

Delhi Metro plans for more advertising opportunities on its network

In OOH News By Bhawana Anand - May 05, 2017

DMRC plans to introduce more trains and rakes on its network by the month of October that in turn will also open up more OOH advertising opportunities - both inside and outside the trains

Hyundai plans iconic sites at Goa & Kochi airports, to acquire 250 sites in Tier II & III cities

In OOH News By Satarupa Chakraborty - May 05, 2017

The automobile major is focused on increasing its brand visibility at the airports and in the Tier II & III cities where Hyundai sales outlets are coming up

Brigade Enterprises builds long-term presence in the outdoor

In Campaigns By M4G Bureau - May 05, 2017

The real estate group has taken up OOH media in different cities on a long-term basis where the creatives of the group's projects are changed periodically, re-emphasising the offerings and status of the respective projects in a fresh tone time to time. The Social Street has partnered the group in planning and executing the OOH brand presence.