Results For "IT"
5941 News Found
Ola partners BarTalk to curb drunk driving via DOOH messaging
In Campaigns By Bhawana Anand - May 23, 2017
Supported by the Delhi Police Department, the initiative aims to create awareness against drunk driving among pub-goers through digital displays with real-time bar offers & display messages from Delhi Police and Ola.
Cochin airport media expands, more DOOH in the offing
In OOH News By Bhawana Anand - May 22, 2017
TDI International which holds the ad rights at this airport is planning to put up digital media assets including 4 video walls
English Oven establishes brand presence in Delhi NCR with impactful OOH campaign
In Campaigns By Bhawana Anand - May 22, 2017
The Social Street planned the 14-day campaign. The post campaign survey revealed 84% creative recall and of that, 62% had brand recall.
Geopath ties up with Ayuda[x] to power new OOH audience measurement solution
In Digital OOH By M4G Bureau - May 22, 2017
Through Geopath's Insights Suite, members will have access to granular data that will make outdoor advertising one of the most well-¬measured and reactive channels for all marketers.
Daikin crafts a cool place for bus commuters, wows Delhi
In Campaigns By Bhawana Anand - May 19, 2017
Laqshya Solutions ideated and executed the landmark air conditioned BQS innovation
OOH delivers maximum ROI, says an OAAA report
In Digital OOH By M4G Bureau - May 19, 2017
While TV and radio are high in diminishing returns, OOH delivers linear incremental returns in general, offering consistent ROI growth, says report.
South Delhi Municipal Corporation invites bids for 6 unipole clusters
In OOH News By M4G Bureau - May 18, 2017
The contracts will be awarded for a three-year period with an extension of two years subject to satisfactory performance of the firm that holds the rights.
Data is key to working out accurate OOH ROI: Jim Spaeth at Geopath/OAAA Convention
In OOH News By Vasant Jante - May 18, 2017
Jim Spaeth, Co-Founder of Sequent Partners, highlighted the importance of evaluating each format and creative execution in order to arrive at an accurate ROI of a campaign. The quality of evaluation findings would hinge on the quality of data used.
Taj Swarna draws attention of flyers at Amritsar airport
In Campaigns By Bhawana Anand - May 18, 2017
Orange Solutions which holds the media rights at this airport helped Taj Hotels create high visibility for their new property through impactful displays at the common exit, and arrival and departure areas.
Zenith to handle media duties of PayU brands Citrus Pay, LazyPay
In OOH News By M4G Bureau - May 17, 2017
Zenith, part of Publicis Media India, has won the full range of media duties including OOH of payments solutions brands Citrus Pay and LazyPay. Both are part of fintech company PayU India.