Huawei dials into the young audience with Honor 8 Lite

In Campaigns By Bhawana Anand - June 05, 2017

Kinetic India, planned and executed the campaign that has been deployed on some 135 media units covering diverse formats

McCann Colombia drapes Bogotá's highest tower in national colours

In Digital OOH By M4G Bureau - June 05, 2017

Using Colombia's flag and its tri-color yellow, blue and red hues, McCann created blood bags of yellow and blue on which a red stripe appears as blood is collected.

ETV promotes CM Yogi Adityanath's'Uprising Uttar Pradesh'

In Campaigns By M4G Bureau - June 01, 2017

Lavkush Enterprise executed the outdoor campaign for promotion of the event that was broadcast on ETV

GHMC plans fresh tenders for FOB projects

In OOH News By Bhawana Anand - May 31, 2017

The authority cancelled the earlier tender for the 55 FOB BOT projects as it had generated rather lukewarm response. It is reliably learnt that some 18-19 firms had bid for 28 of the 55 FOBs.

Ranchi municipal body invites bids to install stainless steel bqs

In OOH News By M4G Bureau - May 31, 2017

Rights on 238 bqs units will be allotted for 10 years on the condition that the bqs will be installed within a period of 1 year

Sony India appoints Initiative Media as its media agency

In OOH News By M4G Bureau - May 30, 2017

The contract will officially kick-start from June 1, 2017 for a period of two years and will involve the agency to serve the gamut of product categories which includes BRAVIA, Xperia, Audio, Digital Imaging and Professional Solutions

Pepsi innovatively quenches youth thirst for spontaneity

In Campaigns By Bhawana Anand - May 30, 2017

DDB Mudra conceptualised and created a beach-like atmosphere at a bqs, highlighting the Pepsi promise of a great weekend

DOmedia reinforces platform to sell OOH programmatically

In Digital OOH By M4G Bureau - May 30, 2017

DOmedia has tied up with Rubicon Project, the global exchange for advertising, to empower OOH media vendors to sell programmatically

DMRC Heritage Corridor has plenty in the offing for OOH

In OOH News By Bhawana Anand - May 29, 2017

The Phase III line is expected to push the Delhi Metro's ridership to over 4 million this year - a key driver for advertising on the Metro network

Drive Without Fuel adds a new dimension to OOH

In OOH News By M4G Bureau - May 29, 2017

DWF has partnered with IOCL to create a positive impact in the life of a car owner and the advertising industry. IOCL DWF Xtra Reward Card program has alliance partners like Dominos, PVR, The Mobile Store, Rediff Shopping