JCDecaux to create first national DOOH network in Finland

In Digital OOH By M4G Bureau - July 04, 2017

The global OOH major has one a 20-yr exclusive contract for advertising on bus and tram shelters in Helsinki

Chennai Metro's Phase 1 expansion creates more branding opportunities

In OOH News By M4G Bureau - July 03, 2017

The new 7.4 km underground stretch gives advertising brands greater reasons to establish their presence on the Chennai Metro network. JCDecaux holds the sole ad rights on this transit media network

Smart railway stations likely to open up new OOH avenues

In OOH News By M4G Bureau - July 03, 2017

RLDA-NBCC MoU to develop smart railway stations will likely to create new OOH investment opportunities at those transit locations

Herbalife puts up imposing 50-feet inflatable to showcase brand

In Campaigns By Bhawana Anand - July 03, 2017

The 50-feet tall inflatable mango flavour canister was placed at Bangalore International Exhibition Centre (BIEC), Tumkur Road.

Central Mall hits the streets of Kolkata to strike an instant chord with consumers

In Campaigns By Bhawana Anand - July 03, 2017

The campaign was rolled out in two phases - a teaser followed by the full-fledged campaign

DDB Mudra Group announces transition in creative leadership

In OOH News By M4G Bureau - June 30, 2017

Sonal Dabral decides to move on from DDB Mudra Group; Rahul Mathew will be appointed as the National Creative Director, DDB Mudra Group and Brijesh Jacob, will handle the role of Group's Chief Creative Technologist.

Vyoma Media becomes member of DPAA

In OOH News By M4G Bureau - June 30, 2017

As a leader in OOH technology and monitoring, Vyoma has much to contribute to our collective efforts to grow the DOOH sector, says Barry Frey, President & CEO of DPAA

\'Talking Gods'-- Droom\'s unique take on road safety\'

In OOH News By M4G Bureau - June 30, 2017

Most cars sold in India come with pre-fitted idols of deities on dashboards. Droom equipped the deities with accelerometers, thereby lending them a pre-recorded voice cautioning about over-speeding

UK's Primesight launches ad sales navigational tool PILOT

In Digital OOH By M4G Bureau - June 30, 2017

PILOT will give brands the ability to buy any"Share of Time (SOT)” in a guaranteed market and deliver that level of display locked by location and time/day. It embraces the dynamic advantages of DOOH within a secure campaign delivery.

Yantra Media gets brands to connect with 2.2 billion bus passengers

In OOH News By Bhawana Anand - June 29, 2017

Yantra Media Solutions has installed wi-fi services on the buses that enable passengers to access and enjoy entertainment programmes on their respective phones. The programmes are interspersed with advertising.