Indian OOH likely to grow at 10%: Dentsu Aegis Network forecast

In Research By M4G Bureau - July 27, 2017

Indian OOH media is expected to witness 10% growth. While the highest growth is expected for digital i.e. over 35%, traditional formats like TV and cinema are analysed to grow around 12% and newspaper around 8%.

Bollywood icon Anupam Kher to address OAC 2017 tomorrow

In OOH News By M4G Bureau - July 27, 2017

The highly acclaimed actor, speaker and author who is also a recipient of Padma Shree and Padma Bhushan, will speak on the theme of ‘How to carve your own niche in a competitive world’, on Day 1 of OAC 2017

Indian Railways evaluating non-fare revenue generation projects

In OOH News By M4G Bureau - July 27, 2017

Under the Swiss Challenge project, the railway had invited innovative OOH advertising project to boost non-fare revenue generation

EpicTV builds the big picture for its new shows in the outdoor

In Campaigns By M4G Bureau - July 27, 2017

Laqshya Solutions planned and executed the 60-day campaign using a gamut of OOH formats

HD technologies showcase in-stadia branding at India-SL Test matches

In Digital OOH By M4G Bureau - July 26, 2017

Seagrams Royal Stag Cricket Gear and Servo Lubricants have signed up the deal for Title and Powered by on-ground partners of the India Tour of Sri Lanka Cricket Test Series 2017, handled by ITW Consulting

OAC App to be launched at OAC 2017

In OOH News By M4G Bureau - July 26, 2017

The App will enable the users to access event details, speaker and Jury profiles, networks with a large number of delegates, participate in the Q&A sessions and the open Quiz, as also share individual feedback on the OAC modules

DDB MudraMax uses interactive technology to showcase ‘The Forevermark Journey’

In Digital OOH By M4G Bureau - July 26, 2017

The Forevermark Journey wall, technology advanced training kiosk, 2D transparent display unit and a 360 degree photo booth were the few innovations crafted by the agency

Delhi Govt takes the outdoor route to assist retailers on GST matters

In OOH News By M4G Bureau - July 26, 2017

GST officers will visit markets to build general awareness of the new taxation norms

Bank of Baroda etches its brand on Andheri Metro Station name

In Campaigns By M4G Bureau - July 25, 2017

Through the station branding initiative the bank is leveraging its digital competency by offering anytime, anywhere banking experience. The bank is also exploring to offer more state-of-art-technology products and services through this platform.

P & B Media Consultant bags exclusive rights of Ahmedabad’s Arved transcube mall

In OOH News By M4G Bureau - July 25, 2017

The mall offers 120x20 giant feet structure to create unparallel visibility along with 100 more sites of different sizes