TVS Motor engages Retail Story to drive Scooty campaign

In OOH News By M4G Bureau - August 04, 2017

The agency will be responsible for sales lead awareness of TVS Motor in Tier 2 & 3 cities by branding kirana stores in South India

‘OOH is primed for accelerated growth’

In OOH News By Nabamita Chatterjee - August 04, 2017

Noomi Mehta, Chairman, IOAA, pointed out that in the coming years the growth opportunities for the outdoor industry will grow manifold in tandem with the national economy and rapid development of industrial and business infrastructure that include industrial parks, smart cities, etc.

JCDecaux crafts super premium media at The Collection, UB City

In OOH News By M4G Bureau - August 03, 2017

The luxury mall located in Bengaluru houses a mix of highly sophisticated digital and static media, providing an uncluttered environment for brand advertising

Madison Media acquires majority stake in HiveMinds

In OOH News By M4G Bureau - August 03, 2017

HiveMinds is a Bengaluru-based performance digital agency that counts among its clients BigBasket, ABOF, ClearTrip, CloudNine Hospitals among others

Bingo makes a neat cut on Bengaluru skywalk

In Campaigns By M4G Bureau - August 03, 2017

The innovation was executed by OOH firm IKON, while the media was provided by Pioneer Publicity.

‘Game of Thrones’ connects with Hotstar audience via OOH

In Campaigns By - August 03, 2017

As part of a multimedia campaign, over 50 billboards with the title 'Torrents Morghulis' were strategically placed in key locations across Mumbai, Delhi and Bengaluru by The Social Street.

‘Mall signages - a perfect growth opportunity for DOOH’

In OOH News By M4G Bureau - August 02, 2017

Bill Fordyce, COO, HyperMedia, Dubai spoke on ‘How DOOH can work the magic for media owners & brands’ at OAC 2017.

‘A common OOH currency to measure the media is vital’

In OOH News By M4G Bureau - August 02, 2017

Dave Roberts, CEO, Primemedia, & Chairman, Out of Home Measurement Council, South Africa spoke at length on ‘What it takes to create & launch a common OOH currency – The South African experience’ at OAC 2017.

Expand, measure, plan & localise OOH: Rajesh VL

In OOH News By Nabamita Chatterjee - August 01, 2017

G Sharath Chandra, President, Times OOH / TIML said that it is necessary to promote a dialogue or conversation between the end customers and the advertisers through out of home media, while Naren Patel, CEO, Primesight, UK, pointed that the key to success in OOH business rests on the development of measurement metrics

OOH industry should work in an integrated manner: Panel

In OOH News By Nabamita Chatterjee - August 01, 2017

A panel discussion on the theme of “What will it take for media planners to believe more in OOH?” that had Shashi Sinha, CEO, IPG Mediabrands India as the Moderator, and Mamatha Morvankar, MD – West, OMD India, Vanita Keswani, CEO, Madison Media Sigma and Shripad Kulkarni, MD, Vizeum India as the co-panelists