Results For "IT"
5941 News Found
‘We can see digital media emerging as a viable option’
In Digital OOH By - August 18, 2017
Rohit Chopra, CEO, TIM Delhi Airport Advertising Private Limited (TIMDAA), a joint venture between Delhi International Airport Private Limited & Times Innovative Media Limited, provides an overview of DOOH coverage at the Indira Gandhi International Airport that houses some of the best digital OOH assets. Edited excerpts of the interview:
‘We have plans to promote DOOH in a big way’
In Digital OOH By M4G Bureau - August 18, 2017
Atul Shrivastava, Group CEO, Laqshya Media Group, shares his group’s experience with DOOH media in an interview with Rajiv Raghunath. Edited excerpts:
‘Most brands recognise the core strengths of DOOH’
In Digital OOH By M4G Bureau - August 18, 2017
Olivier Heroguelle, Managing Director, JCDecaux India, talks about the company’s forays in the DOOH space, in particular at the Kempegowda International Airport (KIA), Bengaluru where they hold the advertising rights. Edited excerpts of the interview:
‘If investments are delayed till the ground is right, it will be too late’
In Digital OOH By M4G Bureau - August 18, 2017
There is no straight answer to the question – when will DOOH come into its own in India. Noomi Mehta, President, Indian Outdoor Advertising Association (IOAA) and Chairman, Selvel One Group, talks about the enabling factors, as also the challenges, that will drive or inhibit DOOH media expansion in India. Edited excerpts of the interview:
‘Our DOOH network is the finest in terms of quality, aesthetics’
In Digital OOH By M4G Bureau - August 18, 2017
Rajneesh Rawat, Managing Director, Origins Advertising, talks about what it takes to strike it rich in the DOOH space. Edited excerpts of the interview:
‘It has been a pleasure to deal with Indian Railways’
In Digital OOH By M4G Bureau - August 18, 2017
Shriranga Sudhakar, Managing Director, Vyoma, talks about the company’s rise as a dominant DOOH media player in the Railways sector, and the plans for the future. Edited excerpts of the interview:
McDonald’s celebrates India’s diversity quite differently
In Campaigns By M4G Bureau - August 18, 2017
DDB Mudra Group planned and executed the brand’s unique #BeDifferentTogether activation in movie theatres during the Independence week
Noida Authority invites EoI to build fresh ad revenue growth strategy
In OOH News By M4G Bureau - August 18, 2017
Noida Authority aims to increase revenues from ad contracts to Rs 100 crore per annual from the current level of Rs 9 crore
Kolhapur civic body swoops down on unauthorised media in the city
In OOH News By Bhawana Anand - August 18, 2017
Outmoded advertising policy cited as a key reason for mushrooming of unauthorised media in Kolhapur
NTBCL to announce DND EoI outcome soon
In OOH News By Bhawana Anand - August 18, 2017
The EoI proposals are being evaluated now and an announcement is expected by the month-end