Pre-bid meeting on Mumbai OOH Area railway ad package today

In OOH News By M4G Bureau - August 29, 2017

The meeting will provide the industry a further opportunity to raise queries with the Board with respect to the various terms and conditions linked with the advertising packages.

Vizeum wins media mandate for Mathrubhumi Group

In OOH News By M4G Bureau - August 29, 2017

As part of the mandate, Vizeum will handle medium ranges across TVC, print, radio, OOH, digital and activations amongst others wherein Vizeum will focus on promoting their 18 brands.”

Bandhan Bank partners with Madison Media again

In OOH News By M4G Bureau - August 28, 2017

After handling the Bank’s launch duties, Madison Media will now be steering the media planning & buying for the brand across communication channels.

Address underlying issues to make railway packages attractive: Media owners

In OOH News By Bhawana Anand - August 28, 2017

Issues like prior permission of concerned municipal authorities, visibility into likely RoI, high license fee, and streamlining of other procedures need to be addressed in order for the OOH industry to view railway media investment opportunities more favourably

‘OOH is more creatively impactful, more contextually relevant’

In Viewpoints By M4G Bureau - August 28, 2017

Innovative technologies, such a geofencing, augmented reality, and dynamic content, are making OOH campaigns stronger by adding new and intriguing elements to existing campaign strategies:

Orango Solutions establishes physical presence at Srinagar airport

In OOH News By M4G Bureau - August 28, 2017

The company to putting up a new class of digital media assets at the airport, apart from beautifying the traditional formats

UK’s DOOH revenue grows 30% in Q2 2017

In Digital OOH By M4G Bureau - August 27, 2017

The conversion of premium classic OOH sites into digital, coupled with advertiser adoption of the flexible, dynamic and creative opportunities offered by digital formats, is driving significant growth in DOOH

“A common OOH currency to measure the media is vital”

In Gallery By - August 27, 2017

Dave Roberts, CEO, Primemedia, & Chairman, Out of Home Measurement Council, South Africa spoke on ‘What it takes to create & launch a common OOH currency – The South African experience’ at OAC 2017

OOH can be integral to smart city development: PHDCCI conference

In OOH News By Bhawana Anand - August 26, 2017

OOH advertising as an enabler of smart city development came to be discussed at a conference entitled ‘Smart Cities in India – Journey So Far’, organised by the nodal business chamber PHDCCI in New Delhi

Futek Digital introduces 360 degree digital screens inside Ambience Mall, Gurugram

In Digital OOH By M4G Bureau - August 26, 2017

The DOOH player plans to put up such media at several other consumer destinations