COMMB, Environics Analytics forge strategic alliance to leverage dynamic mobile movement data

In OOH News By Rajiv Raghunath - October 20, 2023

By joining forces with Environics Analytics, we are harnessing the power of cutting-edge data and analysis techniques, says Amanda Dorenberg, President, COMMB,

LED leader Absen retains Out of Home Capital in global advisory role

In OOH News By Rajiv Raghunath - October 19, 2023

Absen Chairman Hansen Ding says: “We were very impressed with Out of Home Capital’s team’s experience and insight and their shared vision for the next generation of digital Out of Home."

Laqshya Media lights up innovative Tata Tea Gold dual-screen 3D anamorphic display

In Campaigns By M4G Bureau - October 19, 2023

The awe-inspiring installation at South City Mall, Kolkata depicts the splendour of Durga Pujo through an intricate tapestry of Bengal's five distinct handlooms

Omnicom names DDB’s Aditya Kanthy CEO of newly formed Omnicom Advertising Services in India

In OOH News By M4G Bureau - October 18, 2023

CEO of DDB Mudra Group to oversee creative agency group.

Interspace Communication to lead Polycab's brand refresh OOH campaign in the South market

In Campaigns By M4G Bureau - October 17, 2023

The campaign spanned across prominent cities, including Hyderabad, Chennai, Bangalore, and Kochi.

Taking off into the holiday season

In OOH News By M4G Bureau - October 17, 2023

Snapshots of air travel patterns in India in Jun-Aug season

Platinum Outdoor creates outdoor campaign for D'Decor's new brand launch - 'FabriCare'

In Campaigns By M4G Bureau - October 16, 2023

The campaign was executed in multiple metro cities across the country by utilizing a strategic media mix, the campaign was successfully able to capture audiences' attention.

EverGlow to offer demo of high-definition LED display range @ DDX Asia

In OOH Solutions By M4G Bureau - October 16, 2023

EverGlow, a leading player in the LED displays segment, will be among the exhibitors at DDX Asia, the one-stop exhibition of latest digital display solutions for the retail and OOH industries, to be held during December 8-9, 2023 in Mumbai.

Stellar Ace launches phygital commuting game with over $250,000 worth of prizes

In OOH News By Rajiv Raghunath - October 13, 2023

Commuters can embark on this fun journey as they ride the MRT, scanning QR codes strategically placed within MRT stations across Singapore

SpectaLook opticals celebrates World Sight Day with outdoor campaign

In Campaigns By M4G Bureau - October 13, 2023

The global event is an effort to raise awareness about blindness and vision impairment.