Results For "IT"
5941 News Found
Skipper Pipes wows Kolkata with pipes-made Durga Puja pandal
In Campaigns By Ria Banerjee - September 27, 2017
The works of art at the pandal complemented the brand’s extensive OOH campaign in the city of Kolkata
Kochi Metro Rail calls for fresh bids for media rights
In OOH News By M4G Bureau - September 27, 2017
In the new tender KMRL has specified the number of media units that may be developed at the Metro stations
‘An SOP culture is a must for OOH’
In Viewpoints By Bhawana Anand - September 26, 2017
Soumitra Bhattacharya, CEO, Madison OOH, calls for standardisation of OOH practices and adoption of an SOP culture. He shares his viewpoints in an interview with Bhawana Anand. Edited excerpts:
Dentsu India wins Synthite Group’s creative, strategic mandate
In OOH News By M4G Bureau - September 26, 2017
Synthite Group is a million-dollar corporation known to be the world's largest value-added natural ingredient company
Magna predicts US full year OOH ad revenues to grow at +1.7%
In Research By M4G Bureau - September 26, 2017
The report predicts the outdoor revenue to touch $7.9bn
Signpost partners Thane civic body for bicycle sharing initiative
In OOH News By M4G Bureau - September 26, 2017
Thane Municipal Corporation and Signpost India would be working together to expand the convenience mobility network in a phased manner, with 600 bikes and 50 stations across the city service roads, highways, transit points, educational hubs, shopping and entertainment zones.
Delhi NCR Talks OOH Conference to held in Gurugram on November 17
In OOH News By M4G Bureau - September 25, 2017
The conference entitled ‘Propelling Delhi NCR OOH to a new growth plane’ has been planned in keeping with the growing significance of the Delhi NCR OOH market for all industry stakeholders.
‘Media planning agencies have to be media neutral’
In Viewpoints By Bhawana Anand - September 25, 2017
Nabendu Bhattacharya, CEO & MD, Milestone Brandcom, shares his thoughts on the key measures needed for OOH to gain a larger share of the ad pie. Edited excerpts of the interview:
Air India boards Rapid MetroRail to promote Delhi-Copenhagen flight
In Campaigns By M4G Bureau - September 25, 2017
The branding, launched for a one-month period, was executed by ICONS that handles the Rapid MetroRail advertising rights
Canada’s Outfront Media launches DOOH-focused analytics platform
In Digital OOH By M4G Bureau - September 25, 2017
The platform is powered by national cellular network data and technology under an exclusive Canadian agreement with Cellint, and provides anonymously aggregated analytical data of consumers passing directionally by Outfront’s digital billboard locations