No spark in OOH business this festive season save a few markets

In OOH News By Bhawana Anand - October 12, 2017

Tepid macro-economic conditions largely responsible for the lack of buoyancy in OOH business in most markets across the country, says industry leaders

Wrogn hits the streets to innovatively highlight citizen woes, tackle common issues

In Campaigns By M4G Bureau - October 12, 2017

MOMS Outdoor Media Services planned and executed the innovative campaign in Mumbai and Bengaluru

WCRS, Leo Burnett take top prizes in Ocean’s digital creative competition

In Digital OOH By M4G Bureau - October 12, 2017

MullenLowe London collects three awards including international prize for Dulux

Ambient airport advertising shrinks as luggage tags, boarding passes become passe

In OOH News By Bhawana Anand - October 11, 2017

However, new tech-driven advertising opportunities are likely to open up at the airports

Hyundai Motor India rides into rural markets with a caravan & compelling offers

In Campaigns By M4G Bureau - October 11, 2017

The auto major has initiated an ‘Experience Hyundai’ campaign across 418 rural locations in India

KMRL issues revised RFP for ad rights, extends timelines for site visit, bid submission

In OOH News By M4G Bureau - October 11, 2017

The site visit for bidders which was earlier scheduled on October 9, 2017 will now be arranged on October 13. The last date for submission of queries/clarification has been extended to October 20

Madison Media wins Sri Sri Tattva Media AOR

In OOH News By M4G Bureau - October 10, 2017

Sri Sri Tattva commands strong multi-dimensional capabilities across the Ayurveda value chain making it a leader in Ayurveda-FMCG space

Audio ads on Mumbai Suburban trains enjoy deep connect with commuters

In OOH News By Amaan Kazmi - October 10, 2017

On a line that sees 7.5 million people travelling every day, this form of advertising commands a huge captive audience

Cuttack Municipal Corporation to introduce stringent ad norms, plans new tenders for media

In OOH News By Bhawana Anand - October 10, 2017

The civic body is conducting a survey to obtain the current status of legal and illegal sites being used in the city. After that a special drive will be initiated whereby illegal sites as well as sites creating obstacles on pedestrian movement or causing accidents on roads will be removed

Amazon goes big on OOH to showcase its Great Indian Festival Sale

In Campaigns By Bhawana Anand - October 10, 2017

The stimulating OOH campaign, handled by OOH firm Rapport WW, was deployed on multiple formats in 8 cities -- Delhi, Mumbai, Bengaluru, Chennai, Kolkata, Ahmedabad, Hyderabad and Pune