Posterscope launches OOH rate benchmarking tool ‘rateOOHmeter’ for buying efficiency

In OOH News By M4G Bureau - October 16, 2017

The platform is based on field data of OOH campaign universe with information on 400+ brands, 1,600 cities, 3,000+ campaigns and 85,000+ OOH inventory across formats pan India

Prakash Arts wins media rights at Vizag & Vijayawada airports

In OOH News By Bhawana Anand - October 16, 2017

The OOH media firm has acquired airport media rights for the first time, and is gearing up to install international quality static and digital formats at the two airports

Omkar Realtors goes big on low interest rate offer on ‘Trilliant’

In Campaigns By M4G Bureau - October 15, 2017

The real estate brand smartly targets Mumbaikars with city-wide extensive OOH campaign

JCDecaux’s BrandDO raises DOOH accountability standards in UK market

In Digital OOH By M4G Bureau - October 14, 2017

The charter will form the automated trading standards to which JCDecaux will adhere.

Taneira weaves close-knit connect with audiences in Bengaluru

In Campaigns By Bhawana Anand - October 13, 2017

OMI planned and executed a high impact campaign for the brand

Ultravision International ties up with Lamar Advertising for LED lights, displays

In OOH Solutions By M4G Bureau - October 13, 2017

Partnership furthers industry adoption of energy-efficient LED lighting

Integrated, inclusive approach key to success of smart city projects: Experts

In Digital OOH By Bhawana Anand - October 13, 2017

Connectivity bottlenecks and a conducive environment for innovations are important for long-term development of smart cities, said experts at the 13th Assocham National Summit on e-Governance and Digital India

Accord Advertising bags sole ad rights at Bagdogra airport, trolley ad rights at Goa airport

In OOH News By Ria Banerjee - October 13, 2017

With two mandates, Accord Advertising forays deep into the airport branding space, plans to acquire airport media in other states

'Digital billboards can work wonders for OOH'

In Viewpoints By M4G Bureau - October 12, 2017

However, there are several pre-conditions that will determine the long-term success of digital OOH in the urban environment.

Soch leaves an indelible imprint on Inorbit Mall escalator handrail

In Campaigns By M4G Bureau - October 12, 2017

The women’s fashion brand is one of the first to use ad-roller’s escalator handrail branding solution