Google boards Exterion Media digital bus to promote Pixel 2

In Digital OOH By M4G Bureau - November 06, 2017

Geo-targeted screens on the Transport for London (TfL) buses allow brands to tailor their adverts to the areas along a route wherein GPS identifies the streets to refresh the advert as per the location.

Sky promotes next-gen TV platform via Augmented Reality campaign at London's Waterloo Station

In Digital OOH By M4G Bureau - November 04, 2017

The campaign invited commuters to interact with characters from Sky Q’s latest shows at London Waterloo.

Campus Shoes takes big strides on Delhi OOH landscape

In Campaigns By M4G Bureau - November 03, 2017

Targeting the youth audience, two different creatives have been used to connect with male and female audiences.

RadioLocus augmenting OOH audience density monitoring

In OOH Solutions By Amaan Kazmi - November 03, 2017

Along with the traditional techniques of surveys and forms, RadioLocus measures visitor density, visitor routes, visitor engagement across media points

MuscleBlaze signs DDB Mudra Group as creative partners

In OOH News By M4G Bureau - November 03, 2017

MuscleBlaze would be managed by the agency’s Gurgaon unit led by Jaipal Singh, Director- Brand Engagement, DDB Mudra North, on the account management front and Tushar Handa, Senior Strategist, DDB Mudra North on the strategy front.

SDMC invites bids for street furniture project

In OOH News By M4G Bureau - November 03, 2017

Two clusters are included in the tender covering different locations and types of street furniture structures

Netflix goes outdoor with ‘Stranger Things’

In Campaigns By Amaan Kazmi - November 02, 2017

Hoardings lined up across the roads and flyovers depict a gloomy road amidst the sunset to create the buzz for the second season of the American horror web series

No fresh licenses for ads on state highways, rules Madras High Court

In OOH News By M4G Bureau - November 02, 2017

The court stated that existing site owners that they can continue to operate till their license expires

“We hit the bull’s eye with auto-branding”

In Viewpoints By Bhawana Anand - November 02, 2017

Manav Sethi, Chief Marketing Officer, ALTBalaji talks about OOH advertising and in particular the strengths of auto-branding

Jalandhar OOH bereft of new contracts, industry expectantly awaits new ad policy

In OOH News By Bhawana Anand - November 01, 2017

One of the largest ad contacts comes to an end; renewal of contract unlikely until new ad policy is ushered in