SVF engages audiences in a unique way ahead of ‘Amazon Obhijaan’ release

In Campaigns By Ria Banerjee - November 15, 2017

In association with CRY, SVF has organised a book reading session for the first time as an outdoor activation ahead of the much-awaited movie release. A Graphic Novel of the movie was launched, aimed at reaching out to audience across India

Urban design expert Manu Mahajan to speak at Delhi NCR Talks OOH Conference

In OOH News By M4G Bureau - November 15, 2017

Manu has more than 15 years of consulting experience in projects of Urban Design, Heritage Management and urban planning projects. He will be addressing the conference on the theme ‘How OOH industry could play a catalytic role in urban renewal & beautification’

Paras Dairy appoints DDB Mudra Group as creative partners

In OOH News By - November 14, 2017

The account will be led by DDB Mudra North and will be led by its President & Managing Partner- Vandana Das

BMW continues to sizzle OOH with its X series

In Campaigns By M4G Bureau - November 14, 2017

In association with Greenline Glo, a Lodestar UM group company, the brand once again captures the outdoor to initiate booking for its new X series

New Daktronics Media Kit offers unlimited customizable messaging options

In Digital OOH By M4G Bureau - November 14, 2017

By combining 400+ media kit backgrounds, 127 new still and animation backgrounds, and more than 225 graphic elements, Daktronics media kit building blocks provide unlimited message creation

UP Govt to cast a saffron hue on all govt outdoor publicity, installations

In OOH News By M4G Bureau - November 14, 2017

It is the general norm for political parties to reinforce their outdoor publicity using their representative colours, which creates a strong recall in the minds of their target audiences and followers

DMRC Director (Ops) Sharat Sharma to address Delhi NCR Talks OOH Conference

In OOH News By M4G Bureau - November 13, 2017

Sharat Sharma will share his perspectives on ‘How innovatively can OOH maximise opportunities in urban transit space’, at the Delhi NCR Talks OOH Conference that will be held at Le Meridien hotel, Gurugram on November 17

Starcom India appoints Rajiv Gopinath as Chief Client Officer

In OOH News By M4G Bureau - November 13, 2017

Gopinath will interface with key clients, enhancing Starcom’s strategic product and delivery and will usher in greater growth and opportunities

Govt plan to set up 100 new airports will further augment airport media opportunities

In OOH News By M4G Bureau - November 13, 2017

Most of the new airports will be established in cities that currently do not have airports. As India’s civil aviation industry grows, powered by sustained passenger traffic growth, airports will become even more compelling brand advertising destinations

Dehradun civic body latest to launch drive against unauthorised media

In OOH News By Bhawana Anand - November 13, 2017

The authority has removed some 6,000 hoardings, posters and banners from areas such as the Clock Tower, Garhi Cantt, Rajpur Road, and Haridwar Bypass, while due attention is paid to protect authorised media