Results For "IT"
5943 News Found
‘OOH must extend maximum value to advertising brands’
In Gallery By - November 30, 2017
Prem Shankar Jha, Dy Commissioner, South Delhi Municipal Corporation (SDMC) highlighted the critical need for the OOH industry to create the right conditions for advertising brands to showcase their offerings in the most compelling
‘OOH success in large airports is paving way for OOH growth in smaller airports’
In Gallery By - November 30, 2017
RK Singh, Executive Director - Commercial, Airport Authority of India (AAI) shares their evolving & friendlier approach towards simpler policy to deliver maximum benefits to investing media companies. AAI is also shifting focus towards airports of smaller towns that have enormous unlocked potential
Small OOH formats ideal for FMCG brands to connect with mid-segment market
In Research By M4G Bureau - November 30, 2017
A South African media group cites the compelling opportunity for FMCG brands to reach out to the lower income group in the country that account for 42% of all spends in the country by using small format OOH like BQS for advertising
Century Group bags sole ad rights at Dibrugarh airport
In OOH News By M4G Bureau - November 30, 2017
Century Group of Companies has bagged the sole rights for a period of 10 years; With this acquisition, the company has expanded its portfolio of airport advertising offerings in the region as they also hold the rights at Imphal Airport and Silchar airport
Vistara promises a premium travel experience all the way
In Gallery By M4G Bureau - November 29, 2017
The campaign has been rolled out in Delhi NCR and Bengaluru. With its brand purple hue in the background, the creative of the campaign showcases a comfortable sitting cabin with a smiling passenger that is highlighted with LED lighting on some sites
OOH audience growth in Australia outstrips population growth
In Research By M4G Bureau - November 29, 2017
While other traditional media channels see their audiences fragment or decline, OOH’s audiences in Australia continue to grow. This is great news for advertisers who are looking to reach large audiences with their products and services
Apple’s iPhone X banks on high brand recognition
In Campaigns By M4G Bureau - November 29, 2017
The iPhone X OOH campaign running in India is part of a global campaign – the brand has installed look-a-like billboards across global markets like Tokyo, San Francisco, London, Toronto that feature just the phone images
Palram launches Palboard that’s cut out for innovations
In OOH Solutions By Bhawana Anand - November 29, 2017
Palboard is easy to fabricate, making it ideal for a wide variety of innovations that may be executed in controlled environments like malls, airports, etc. It is also a good printing substrate suitable for digital or traditional printing
Milestone Brandcom bags Dalmia Bharat Group
In OOH News By M4G Bureau - November 28, 2017
The OOH specialist agency will handle the Planning , Buying & Creative Innovations of Outdoor Media & Experiential communication across six states in East region which includes Bihar, Chhattisgarh, Jharkhand, Odisha, Sikkim, UP and WB
The LEGO group appoints Initiative as global media agency
In OOH News By M4G Bureau - November 28, 2017
Earlier this year reinvented, the agency bags third account of LEGO following the Carlsberg win and retaining the Amazon business