The Last Jedi takes over digital boards in NYC

In Campaigns By M4G Bureau - December 16, 2017

The movie released recently takes OOH on board in Toronto with cast portraits and showcases curated live tweets

Pune OOH industry dismayed by official apathy, plans to challenge business unfriendly norms

In OOH News By Amaan Kazmi - December 15, 2017

The Pune Outdoor Advertising Association (POAA) has decided to challenge Pune Municipal Corporation in court of law if the proposed new advertising policy is not in line with the media owners’ expectations

Nilgiris plans OOH campaign to promote Xmas offerings

In OOH News By Bhawana Anand - December 15, 2017

The brand plans to utilise the OOH medium as one of the key channels to promote their festive promotion called 'Christmas isn’t Christmas without Nilgiris’, while changing its logo into Christmas colours

MRF Perfinza becomes centre of attraction at Mumbai Airport

In Campaigns By Bhawana Anand - December 15, 2017

The tyre major has marked its presence in the activation area of the airport with the express purpose of attracting the attention of some 45 million passengers annually, especially those that own luxury cars; the innovation has been executed in association with The Social Street agency and Times OOH

OOH will do really well in 2018 predicts Ashish Bhasin

In OOH News By M4G Bureau - December 14, 2017

OOH is expected to leverage the opportunities that stem from infrastructure development that includes new airports, Metro networks, etc; however, the medium is contained by lack of standard audience measurement metrics which need to be developed

Indore OOH upset over mandate to run Swachh Bharat Abhiyan campaign free of cost

In OOH News By M4G Bureau - December 14, 2017

The local body is using outdoor media in the city for displaying the government’s achievements with regard to the flagship programme free of cost; all that is offered to the respective media owners is an extension of the tender duration

City of Sydney bats for DOOH-powered street furniture

In Digital OOH By M4G Bureau - December 14, 2017

The City Council maintains that the changes would help make Sydney more attractive and accessible while meeting the needs of today’s tech-savvy commuters, residents and tourists

Lucknow OOH industry facing brunt of civic body action, business in a tizzy

In OOH News By Bhawana Anand - December 13, 2017

Lucknow Nagar Nigam has decided to pull down scores of outdoor media in the city, putting at risk the business of firms owning legal media; transit media formats, and tendered unipoles and pole kiosks will be untouched

Reliance Jio comes out in flying colours

In Campaigns By Amaan Kazmi - December 13, 2017

The telecom unit, a part of Reliance Industries, is running an outdoor campaign to celebrate its addition of 15.3 million subscribers in the past three months. With this addition, the total subscriber base of Reliance Jio has now grown to 136.8 million

US-based AI firm AdMobilize renders sophisticated audience analytics to DOOH

In Digital OOH By M4G Bureau - December 13, 2017

AdMobilize, the market-leading AI and physical-world analytics company pioneering breakthrough audience, crowd and vehicle analytics solutions, will partner custom interactive display manufacturer media mea to equip its digital signage solutions with fully-integrated, easy-to-use audience analytics functionality