Results For "IT"
5944 News Found
Burger King banks on DOOH in London to drive footfalls
In Digital OOH By M4G Bureau - January 02, 2018
With digital OOH, the fast food chain saw the opportunity to show what’s relevant, at the relevant time in a relevant moment of consumption
‘We are very bullish on potential of Indian DOOH market’
In Viewpoints By Amaan Kazmi - January 02, 2018
Liseanne Gillham, Vice President - Marketing, Broadsign, asserts that DOOH media is primed for rapid expansion in the Indian market. Liseanne believes that media owners are definitely interested in adopting digital. They clearly see the benefits and ROI of moving to digital
Railway extends bids submission date for Mumbai package
In OOH News By M4G Bureau - January 02, 2018
The date has been extended indefinitely until further notice; the submission date was postponed in view of the Bombay Court order issued on December 22, 2017 and the feedback obtained from the prospective bidders
Lead Ads takes domineering ownership of mall media in Punjab
In OOH News By Bhawana Anand - January 02, 2018
Lead Ads has acquired the advertising marketing rights at 11 mall properties in different parts of Punjab, in association with Mall Media; Lead Ads has expanded its mall media portfolio to 20 in the region
Zomato continues to give plenty of #foodforthought
In Campaigns By M4G Bureau - January 01, 2018
The app-based food delivery brand has adroitly used large formats to communicate well-crafted communications, making it stand out in the outdoor; the campaign also underscores that content is king
Retrospective: Delta Dating Wall among best of 2017
In Campaigns By M4G Bureau - December 29, 2017
Delta Air Lines had created the dating wall along with Wieden + Kennedy New York (along with Colossal Media), with a partnership with Tinder that featured photos of nine exotic destinations painted on a wall in Brooklyn
DMRC receives 3 bids for Line 3 digital media tender
In OOH News By M4G Bureau - December 29, 2017
The authority is evaluating the bids for the digital media rights at Line 3 stations on the basis of viability and profitability to qualify for the next stage of bid; the evaluation will take a week’s time
Experiences Digital leverages crowd analytics to enhance media monitoring
In OOH Solutions By Amaan Kazmi - December 29, 2017
Using crowd analytics, the firm provides to clients receive weekly reports of traffic movement, play time of ad, impressions, location wise performance of specific creatives and the duration for which the screen was live
Park Avenue showcases fashion that will ‘knock your socks off’
In Campaigns By M4G Bureau - December 28, 2017
The brand has targeted the men audience of 25-44 age group from SEC AB category in Delhi, Bengaluru, Chennai and 20 other cities across India; the campaign was planned and executed by MOMS Outdoor Media Solutions
EDMC invites bids for street light pole kiosks ad rights
In OOH News By M4G Bureau - December 28, 2017
The tender will be allotted on pole kiosks located on roads, including those maintained by PWD, for the duration of two years, to be allotted as per the guidelines of OAP 2017 in two bid system for the duration of 2 years