Star Bharat turns BQS into ‘mandaps’ Nimki Mukhiya’s wedding

In Campaigns By M4G Bureau - January 29, 2018

Ideated and executed by The Social Street, in UP around 13 BQS were decked up in wedding regalia with bright-coloured décor, fresh flowers and enthusiastic promoters distributing wedding invitation cards

A business card that’s harbinger of good news

In OOH News By M4G Bureau - January 27, 2018

Designed by Dentsu Webchutney for a renowned Gynaecologist and Obstetrician, the business card has with it a pregnancy test kit

TG Connect connects brands with large audiences on Mumbai suburban trains

In OOH News By Amaan Kazmi - January 27, 2018

The audio ads are played 2,720 times on 68 trains operating between 37 stations; the ads are played in regular intervals right through the train journey

ArtPop works make it to UK billboards on interstates, highways

In Campaigns By M4G Bureau - January 25, 2018

Works from ArtPop competition held in the UK some time ago are now making it to the billboards, such as, on Interstate 26, Intersate 526

Punjab Municipal Corporation releases draft Outdoor Advertising Policy 2018

In OOH News By M4G Bureau - January 25, 2018

The draft policy focuses upon leveraging the outdoor advertising formats for revenue growth and improvement of city aesthetics; media owners have been asked to submit their suggestions pertaining to the draft policy by January 31

Connected technologies creating OOH avenues in smart cities

In Research By M4G Bureau - January 24, 2018

For OOH media companies, the vital connections that matter are Machine-to-Machine (M2M) Connections, Machine-to-People (M2P) Connections & People-to-People (P2P) Connections, states a study released by OAAA

GHMC takes decisive steps to uproots unauthorised media sites

In OOH News By Bhawana Anand - January 24, 2018

The civic body has engaged the services of a private agency for the removal of unauthorised sites and is deploying a dedicated team to prevent any new illegal sites from being installed; new tenders for media will be floated only after the cityscape has been decluttered

Vaseline delivers ‘6x’ impact in the outdoor

In Campaigns By M4G Bureau - January 24, 2018

Creative agency Underdog mindfully crunched the feature of the lotion to an easy to grasp ‘6x’ for the outdoor campaign, thus enabling the message to resonate with the target audience in clear terms

Nippon Paint portrays TN culture in all its resplendence

In Gallery By M4G Bureau - January 23, 2018

Nippon Paint (India) has opted for a complete wrap of Southern Railways’ Shatabdi Express that runs between Chennai and Coimbatore train covering a distance of 497km, using imageries of Tamil Nadu’s rich culture

Amazon unveils ‘Great Indian Sale’ with compelling offers

In Gallery By M4G Bureau - January 23, 2018

The campaign, that is writ large on billboards and is highly visible on formats like BQS, corporate park media, and other transit media, beckons consumers with propositions like exchange offers, no-cost EMI, cash back