Srei dials in happiness through #HappyRainbowBox

In Digital OOH By Ria Banerjee - March 06, 2018

Designed by Mindshare World and executed by Kinetic Worldwide, the campaign was launched in four major markets – Delhi NCR, Mumbai, Ahmedabad and Kolkata

Xiaomi Redmi Y1 dials OOH for big impact

In Campaigns By M4G Bureau - March 06, 2018

OMI executed this campaign for Redmi Y1 across key metro markets. An assortment of large format and unconventional formats were used for the campaign covering 13 key cities

2017 was a year of modest growth for OOH says FICC-EY report 2018

In Research By M4G Bureau - March 05, 2018

The report shares that domitization effects started to fade off after March-April 2017 & billboards continue to dominate the advertising pie with 40% whereas sponsorships & interactivity will take the lead and operational issues continue to hamper the growth

AdWorld develops ‘I love Indore’ signage in Indore

In OOH News By M4G Bureau - March 05, 2018

The media owning firm is working closely with the corporation in developing iconic OOH advertising spots in the city to accelerate revenue

Kolhapur MC plans to unveil new ad policy to mop up more revenues

In OOH News By M4G Bureau - March 05, 2018

The corporation plans to net Rs 5 crore annually from outdoor advertising, although it has not earned even Rs 1 crore revenue in the last 5 years

Ekta Builder gains masses faith by demanding only 5% in advance

In Campaigns By M4G Bureau - March 04, 2018

Executed by Bright Outdoor Media, the campaign has been deployed at various key locations of Mumbai

Ocelot Partners to acquire Ocean Outdoor for £200mn

In OOH News By M4G Bureau - March 02, 2018

Ocean’s portfolio of digital, full motion screens facilitates connectivity as OOH, digital, mobile, online and screen media all converge to create deeper brand experiences

Freedom Oil slips into the OOH fast line with JarCar offer

In Gallery By Bhawana Anand - March 01, 2018

The 2-month campaign started with the creatives focusing upon the healthy aspects of the offering; now buyers of Freedom Oil jar could win a car as a lucky prize

Jammu MC has imposed hoardings ban on various properties

In OOH News By M4G Bureau - March 01, 2018

The civic body has imposed a ban on installation of hoardings at various avenues such as residential buildings, bridges, places of worships, hospitals, educational institutions, crematorium, Graveyard, Government offices, parks, and gardens

UK’s Bitposter expands automated platform reach

In Digital OOH By M4G Bureau - March 01, 2018

Over 400,000 print and digital OOH billboards can be bought within Bitposter’s General Marketplace