Trend-setting Titan ups the style quotient

In Campaigns By M4G Bureau - March 22, 2018

The 1-month outdoor campaign, executed by OMI, the specialist’s outdoor agency wing of Laqshya Media Group, has been rolled out in 22 cities that include Delhi NCR, Mumbai, Pune, Bengaluru, and Kolkata

DMRC invites bids for ad rights inside select Line 2 stations

In OOH News By M4G Bureau - March 21, 2018

The tender includes different kind of formats such as static, digital, platform screen doors and experiential marketing activities inside designated stations on Line 2

KMC to step up focus on solar OOH lighting, GPS-enabled media monitoring

In OOH News By Ria Banerjee - March 21, 2018

Ahead of FY2018-19, Debasish Kumar, Mayor-In-Council, MMIC-Advertisement, Kolkata Municipal Corporation talks about banning illegal hoardings and earning more ad tax revenues, as well as installation of solar panels for illuminating LED boards, GPS tracking system for hoardings, etc.

Maruti Suzuki radiates high energy in the outdoor

In Campaigns By M4G Bureau - March 21, 2018

The auto major tied up with Devils Circuit, the biggest obstacle running series, as the title sponsor to push its new tagline ‘Be Limitless’ and to promote the event

Sri Ramakrishna Hospital checks into Coimbatore airport to build on medical tourism

In Gallery By M4G Bureau - March 20, 2018

The brand has used high impact static media sites in the departure area of Coimbatore airport’s waiting area (SHA halls) to get maximum attention of the travelers

Captain cool Dhoni goes all out for Snickers

In Gallery By M4G Bureau - March 20, 2018

The OOH campaign is an extension of the brand’s humourous TVC that depicts cricket dressing room conversation in line with the brand proposition ‘You Are Not You When You’re Hungry’

Vijaya OOH Media bags Kochi Metro train branding rights

In OOH News By Bhawana Anand - March 20, 2018

Vijaya OOH Media will be offering train wrap branding, in-train branding, such as, with posters and stickers, as well as on LED screens inside trains. There are 18 digital screens inside each train on which the advertisements can be displayed

IGIA T2 traffic growth likely to boost advertising at the terminal

In OOH News By M4G Bureau - March 20, 2018

With Indigo and Spicejet flights shifting operations to Terminal 2 of IGIA, more brands are likely to be drawn to the advertising opportunities at the terminal, considering an additional 120 odd flights will be operating from there

BMTC ushers in infotainment on buses; new window for advertising

In OOH News By M4G Bureau - March 20, 2018

While BMTC has taken this step to counter the competition posed by cab aggregators in the city with regard to getting a large share of the passenger traffic, the investment cost and operations of the infotainment systems will be met from advertising revenues

ICICI Prudential Life highlights iProtect Smart

In Campaigns By M4G Bureau - March 20, 2018

Taking a cue from its TVC, the brand has taken the OOH route to educate the masses about their new term life cover plan