Ocean Outdoor completes its premium Edinburgh DOOH network with St James Quarter

In Digital OOH By M4G Bureau - June 24, 2024

Old Mout Cider is the launch partner

Shwetal Basu, Chief Marketing and Communications Officer, Shoppers Stop, joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - June 24, 2024

“The OOH Advertising Awards (OAA) continue to play a vital role in highlighting and celebrating outstanding work within the Indian OOH industry,” says Shwetal Basu

Karnataka Dy. CM DK Shivakumar, BBMP leadership outline new draft ad bylaws in meeting with Bengaluru OOH media owners

In OOH News By Rajiv Raghunath - June 24, 2024

Decks being cleared for return of billboards in areas under BBMP jurisdiction

Cannes Lions award to Earlyman Film raises ethical issue of originator of creative idea

In OOH News By M4G Bureau - June 21, 2024

Wieden+Kennedy India, creator of the idea for the Jindal Steel ‘Steel of India’ ad film, not given due credit

Federal Bank recreates its sonic identity for this World Music Day

In OOH News By M4G Bureau - June 20, 2024

The Corporate Anthem, an adaptation of the iconic Musical Logo (MOGO), composed by BrandMusiq, resonates with the Bank’s core values and ethos.

Colenso BBDO and Nexus Studios win Cannes Outdoor Lions Grand Prix for Pedigree ‘Adoptable’

In OOH News By Sakshi Sanghavi - June 19, 2024

The success of 'Adoptable' at the Cannes Lions 2024 not only celebrates the creative ingenuity of Colenso BBDO and Nexus Studios but also reinforces the powerful role of purpose-driven marketing.

Sapphire Media & Armour Digital OOH partner OAC 2024 as Presenting Sponsors

In OOH News By Sakshi Sanghavi - June 19, 2024

OAC 2024 will be organised at Hilton Garden Inn, Embassy Manyata Business Park in Bengaluru on July 26-27.

Classmate extends exciting AR technology to ‘Brown Cover Notebooks’ revolutionising learning from rote to experiential

In Campaigns By Sakshi Sanghavi - June 17, 2024

Creates a unique experience with a 30ft long tunnel aquarium in the sea front of Mumbai to highlight the exciting AR experience in conventional brown covers.

BMC draft policy on hoardings covers a wide spectrum including ad on skywalks, balloons, stationary vehicles

In OOH News By M4G Bureau - June 14, 2024

Plan for QR placement on media for obtaining site specific details

Xtreme Media partners OAC 2024 as Quintessential OOH Quiz sponsor

In OOH News By Sakshi Sanghavi - June 14, 2024

“The OOH Advertising Convention has been an exceptional platform for uniting stakeholders and media asset owners,” says Sanket Rambhia, Managing Director, Xtreme Media