Ocean invites agencies to create something OOHmazing

In Digital OOH By M4G Bureau - July 11, 2018

Ocean’s competition offers opportunities across multiple environments and stand out digital formats across the UK

Hong Kong International Airport revenues buoyed by advertising

In OOH News By M4G Bureau - July 11, 2018

Retail licences and advertising represented the biggest slice of total revenue in FY2017-18 at 36%, according to The Moodie Davitt Report

Kinetic India CEO Suresh Balakrishna decides to move on

In OOH News By M4G Bureau - July 10, 2018

Suresh Balakrishna had joined Kinetic India in January 2016; It is not known yet where he would be joining next

Gurugram MC, Ambience Mall lock horns over media

In OOH News By M4G Bureau - July 10, 2018

The mall owner broke the seal of confiscated media wherein the authority has filed an FIR against the mall

Samsung creates digital OOH landmark in Lima, Peru

In Digital OOH By M4G Bureau - July 10, 2018

The screen features 16.0mm pixel pitch for enhanced resolution with IP65 standards that ensure the screen holds up under all types of weather conditions

Bullseye Media & Planet Outdoor partner to work together in Rajasthan

In OOH News By Bhawana Anand - July 09, 2018

In this strategic partnership, both companies will pitch clients and provide consolidated media options handled by them

Grandmaster Vishwanathan Anand to be seen on billboards promoting Vodafone RED

In Campaigns By M4G Bureau - July 09, 2018

The 4-week marketing plan, which started with TV, will approach OOH in the coming days with the new brand ambassador

‘OOH is key to our #SmarterWithIoT campaign’

In Viewpoints By Bhawana Anand - July 07, 2018

Vodafone has recently rebounded in the OOH space to promote its Internet of Things (IoT) services, after a hiatus spanning more than a year. This time, the telecom brand employs the outdoor medium for a strategic task i.e. to target specifically CXOs and Business IT decision makers in top three metro cities. While IoT is a deep ecosystem of technologies, the brand explains this world-changing tech tool quite proficiently on billboards. Monalisa Sahoo, Senior Vice President – Marketing, Vodafone Business Services shares how the brand employed OOH medium to deliver the task.

Capital Group takes up title sponsorship of OAA 2018

In OOH News By M4G Bureau - July 06, 2018

The Outdoor Advertising Awards (OAA) 2018 contest has generated an overwhelming response from the Indian OOH industry, with intense participation of brands, specialist agencies and media owning firms alike

Vodafone travels with Warkaris on their spiritual journey

In Campaigns By M4G Bureau - July 06, 2018

Two ‘Vodafone Mobile Vans’ will travel with lakhs of pilgrims on their annual padayatra to Pandharpur, providing them free calling facility, mobile charging points and recharge vouchers